In the Bologna Licensing Fair area of the Bologna Children’s Book Fair. This licensing event will be held for the 17th time in April. Image: BLTF
Porter Anderson, Editor-in-Chief | @Porter Anderson
Licensing awards, meetings, AV, portfolio reviews, etc.
WThe first Bologna Children’s Book Fair and its Bologna Book Plus program for the general industry have launched their annual programming and marketing activities, but another element of the annual event relevant to young readers in Emilia-Romagna is Today (January 24) we announced our 17th annual edition. : Bologna License Fair/Kids will be held from April 8th to 11th.
This is, of course, one of the reasons why you start to feel like you’re listening to Bologna every day at this time of day. The abundance of sub-fairs and side fairs is a sign that global publishing professionals This means that the level of high-profile announcements and requests is increasing.
Overall Book Fair 2023, the trade fair directed by Elena Pasoli, celebrated its 60th edition last year, with a reported 28,000 trade fair visitors, 1,500 from more than 100 countries.
Physically located within the BolognaFiere complex, the license show will involve multiple events and unique repeating elements. For example, this year’s Bologna Licensing Fair/Kids program includes:
- 7th edition of the Bologna Licensing Awards (submissions accepted until January 31st). This sub-branding element shows that there is more information readily available in today’s media messaging than is provided in other areas. This year’s judges include: Philippe Guinaudeau of B.Land Trend Group. Ian Hyder Max Publishing; Helena Mansell Stopper of PA product of change. Christina Paesani, art and fashion specialist.and Astrid Specht, editor of Toys and First Steps. Last year’s program awarded him honors in 10 categories.
- 4th edition of International Kids Licensing Days. This is probably a sub-brand of Rights Trading Conference.
- Licensed Business Lounge near exhibition area and event room
- Audiovisual spotlight said to have its own program and area
- Accompanied by a license portfolio review program and a sustainability theme with “particular focus on the retail and fashion sectors”
We will provide more information about these and other components of the licensing program as they become available.
But in the meantime, it’s worth keeping an eye on developments at book publishing trade shows, book fairs, and other events, both industry and public. Layers of branding become confusing and unclear when, on the same day, one event or its elements must compete with programs and elements that are only a few feet, yards, or even buildings away from that event. , the tone of many shows is always high-pitched. Same time, same venue.
Of course, this is not the responsibility of the Bologna Licensing Program, nor of the series of other major events or sub-brands. But this is something for organizers across the industry to consider as the years of editions pile up. Wouldn’t consolidating your show programming be more effective than narrowing your focus with deeper branding and a competitive schedule?
Licensing meeting at the Bologna Licensing Fair. Image: BLTF
Learn more about publishing perspectives on licensing. Learn more about publishing and book awards in the international industry. Find out more about the Bologna Children’s Book Fair here, learn more about children’s books here, find out more about the Italian Market here, and find out more about the World Publishing Fair and Book Fair here.