The brand new Porsche Studio Singapore is now open. Spanning two floors and featuring a number of innovative features, the new Porsche Studio Singapore integrates unique features to create an enhanced studio concept, making the brand experience more immersive than ever for customers and fans. , the new home of the Porsche community and the Porsche community. Both locally and abroad.
The new two-storey showroom is located within the prestigious Guoco Midtown mixed-use development, close to the Bugis Heritage Area in downtown Singapore. Here, modern skyscrapers rise above traditional shophouses and restaurants. As the sun sets, the cobblestone streets lined with eclectic studios transform into busy after-hours alleys with a winning combination of fine dining and hidden speakeasies.
To this kaleidoscope of creativity and vibrancy, the new Porsche Studio Singapore adds a double dose of sports car glamor to its two-storey, approximately 8,500 sq ft property on the corner of Beach Road and Rochor Road.
From point of sale to (advanced) point of experience
With a high customer experience at the forefront of this retail concept, Porsche Studio Singapore offers a sleek, modern design with distinctly Singaporean touches, such as the ‘Breeze Block’ design motif, which draws inspiration from local historic architecture. Starting with , we are introducing a different approach to car retailing in Singapore. , bamboo-inspired veneers are displayed throughout selected areas of the studio.
The ground floor welcome area allows the Tribune seating area to be transformed into an intimate fireside chat setting, providing an innovative space for innovators and entrepreneurs to share and exchange ideas with like-minded people. Masu.
Adjacent to this space, the new Porsche Lifestyle Concept Store begins with a walk-through “tunnel” filled with creative displays. This new retail concept is a world first for Porsche. To celebrate the opening of Porsche Studio Singapore, an exclusive Porsche ‘Prototype’ collection will be on display, inspired by the ‘Active His Camouflage’ wrapping of the prototype test vehicle, adding an exceptional touch to the overall experience. I am.
The new Porsche Studio Singapore also features an on-site built-in car lift for moving cars around the studio. This is also a unique concept in the Porsche world. Like all Porsche sports cars, the Rift fulfills both form and function with its presence. In addition to moving the exhibition vehicles, we can also decorate them to match the theme. For the grand opening event, the area was styled with an ‘Adventure’ theme, with Taycan His Cross Turismo as the highlight of the recently completed ‘Taycan Record Run’ livery.
Upstairs in the showroom, more modular spaces can be configured in a variety of ways to host everything from zen-filled yoga classes to high-energy product training and presentations to engaging keynotes in front of full-length LEDs. activities can be made possible. Including a wall and heart-pounding esports races held using two in-house state-of-the-art simulators, these spaces are almost the only place where fans and customers can experience the Singapore Porsche brand and its ecosystem of partners. Can be configured in unlimited ways. Upon request, the entire length of the studio can be seamlessly transformed into a chic catwalk for extravagant fashion shows.
A new home for Porsche enthusiasts
The new Porsche Studio Singapore not only aims to enhance the experience, but also to become a hub for Porsche enthusiasts from home and abroad. Coworking spaces transcend the everyday, where Porsche enthusiasts can come together, immerse themselves in an extensive library of Porsche’s glorious heritage, and work remotely in an environment designed with both passion and productivity in mind. Provide a haven.
If you get hungry while immersing yourself in history, literature, or work, Café Carrera by Baker & Cookie is just around the corner. This is also a world-first concept located within the Porsche Studio. A menu of tempting meals and artisanal coffee means Porsche enthusiasts can indulge in delicious cuisine created to energize both body and mind, while being surrounded by the charm of the iconic sports car. To do.
Outdoors, community spaces like the Plaza and special event spaces at Midtown Square provide the perfect setting for community gatherings like Cars and Coffee. Preparations are already underway for Porsche Studio Singapore’s weekly gathering, Porsche & Pretzels. This is an open call for the local community to share their passion for Porsche and foster connections between enthusiasts.
unique customer experience
The new Porsche Studio Singapore aims to provide an unparalleled buying experience for those interested in purchasing a new Porsche. On site, customers can configure the model upon request or arrange a test drive of their desired sports car.
Additionally, customers can customize their dream car at the Porsche Exclusive Manufacture Corner. There, hundreds of paint-to-sample swatches are displayed next to exclusive leather options. After setting up their dream car, customers can go to a private consultation area for advanced discussions.
A delivery experience like no other, integrated into the new Porsche Studio Singapore. Six floors above his new studio, Porsche Asia Pacific and Porsche Singapore offices, he also has two dedicated delivery bays, offering Porsche customers in Singapore the most advanced delivery experience in Porsche’s world. It gives you great privileges.
Set against the backdrop of the picturesque Marina Bay area, the delivery bay brings surprising theatricality to the traditional delivery experience, with a pitch-black ‘unveiling moment’ and a dazzling display before handing over the keys to the would-be Porsche owner. produces a light show. .
Porsche Studio Singapore – Powered by People
The new Porsche Studio Singapore will have an expanded team of studio hosts, Porsche professionals and Porsche consultants to handle day-to-day operations. Intuitive digital tools are planned to be integrated into even the most subtle preferences, such as how a guest likes their coffee based on previous visits. Small but thoughtful touches add up to make the overall experience unforgettable.