Maserati is the first Italian luxury brand to develop and produce an all-electric vehicle. Sustainable long-term profitable growth Consistent brand and product-focused plan evolution. The Maserati series is 100% designed, developed and manufactured in Italy, serving more than 70 countries around the world, with an export rate of 86%. Modena continues to be the heart of the House of the Trident, based in a historic factory on Via Ciro Menotti for more than 80 years.
As a dedicated brand Performance, innovation, design, quality, technology, and luxury.Maserati is charting the future of luxury mobility with an ambitious strategy and developing a comprehensive product plan to: Electrification to reflect customer requests.
Maserati is the only luxury brand within Stellantis. A positive fiscal recovery that began in 2021, has now established a strong business model and projects itself into the future of electric vehicles to strengthen its leading position in the luxury segment by maintaining production volumes and profit margins in line with its unique brand positioning. doing.
Now more than ever, Maserati believes in the future of electric mobility. Today, we are organizing across all sectors to transform our competitiveness and exceed the needs of new luxury consumers. The Modena-based company unveiled its first two BEV vehicles, the GranTurismo Folgole and the Grecale Folgole (Folgore stands for the all-electric Maserati series), and is already journeying into a new electric era. is embarking on. These are already on sale in Italy and Italy. EU market. A true icon of the brand, GranTurismo Folgole offers cutting-edge technical solutions derived from Formula E. Rooted in motorsport genes and a pure competitive spirit, Maserati is the first Italian brand to compete in Formula E as of 2023.
The Maserati GranCabrio Folgole is expected to go on sale this year, shortly after the ICE version. The road to electrification continues with the new MC20 Folgore in 2025, the latest large E-UV BEV in 2027, and the next generation Quattroporte BEV in 2028.
All current and future models of the brand will continue to be 100% designed, developed and manufactured in Italy. As a result of a true combination of craftsmanship and innovation, Maserati reaffirms its ties to its roots. The historic Modena headquarters, where the MC20 and MC20 Cielo are currently produced, will soon have space to produce the Folgore version of the model. The most desirable super sports car.
The company is passionate about ensuring that its cars have the most attractive style and distinctive details, and at its Modena factory “Atelier of Fuoriserie” Personalization program” is reserved for creating bespoke Maserati models. consistent investment These are already planned for new facilities within the factory and specific training sessions for new staff working on the Fuoriserie personalization program.
At the historic factory on Via Ciro Menotti, the company’s leadership team will work closely with an agile, expert and focused workforce. maserati engineering team – Approximate configuration 130 Professional engineers and technicians – It will fully develop the current and future product range. The team will work in strong collaboration with the Engine Lab, where all-electric powertrains are developed and tested. Contributing to leading the brand to a more upscale positioning. Together, this strong team will build Trident’s future and take the iconic brand to the new heights it deserves.
Maserati is part of Stellantis’ “Dare Forward 2030” strategic plan, announced on March 1, 2022, as a full-fledged division of the organization-wide matrix. All new Maserati models feature electric powertrains for superior performance. innovation and high performance, Both are typical of Maserati’s DNA. 2024 is an important milestone year for Maserati. evolution and growthespecially amidst the challenges and changes faced by luxury brands in the global automotive business sector.
Maserati CEO Davide Grasso: “Our driving force is heart of modena, we go Leading the electrification revolution at full throttle, two of our iconic models are already available for purchase in 100% electric versions, and another will be launched this year.We will make recommendations to customers who wish to do so. most powerful Maserati so farPushing the limits of driving pleasure into a new era. With a long-term strategic vision and plan, we want to leave our mark in the world of luxury goods with our unique Italian manufacturing excellence, and we want to always promote distinctive quality and build our future. Masu. A dedicated business model that guarantees our customers the best products that reflect our Trident beliefs values. ”
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