Belgian sports betting operator bet first, Acquired by in June 2023. besson group, We have launched a new online casino service in partnership with Middelkerke casino.
As a result of the partnership and launch, betFIRST aims to expand as a leading sports betting player in the United States through its new casino offering.
alexis murphybetFIRST CEO said: “betFIRST already boasts the best performing and fastest sports betting app on the Belgian market and we are looking forward to replicating this success with Belgium’s widest mobile casino offering. We aim to do so.”
Middelkerke Casino is owned by French listed casino operator Groupe Partouche, and the European company is looking to combine its expertise for maximum success in the Belgian market.
Fabrice Père, CEO of Partouche added the following regarding the agreement: “We will soon open our casino, which will be the most iconic casino in Belgium, in a landmark building constructed by the city of Middelkerke. We want to make this new venture a success both in the physical and online worlds. , it makes sense to partner with a leading Belgian gambling and gaming operator.
”Jesper SvendsenThe CEO of Betsson Operations concludes: “We acquired the Belgian market leader last summer and are delighted that through this unique partnership we are already able to add further value to our business.”
