“As more consumers make tequila their spirit of choice, we’ve seen them gravitate towards high-quality, premium tequilas,” Patrón executive says.
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$7,500 for tequila? The Cinco de Mayo staple has become a super-premium spirit.
“As more consumers make tequila their spirit of choice, we’ve seen them gravitate towards high-quality, premium tequilas,” Patrón executive says.
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