Following the recent controversy surrounding Chiara Ferragni’s Christmas charity work, Italy’s communications authority AGCOM has announced strict regulations aimed at increasing the transparency of social media posts by celebrities with large online followings. Introduced.

Ferragni, a famous fashion influencer with around 30 million followers on Instagram, was fined 1 million euros (approximately 110 million yen) by Italian antitrust authorities for not being clear about the nature of his Christmas charity activities. He was given a hefty fine of more than .

In light of this incident, AGCOM initially approved new rules that apply to influencers with over 1 million followers who post in Italian and collaborate with Italian brands.

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