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Wednesday, September 18, 2024

A glimpse of BTS’ sugar life in Valentino’s latest campaign

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Ladies and gentlemen, Valentino present sugar of bangtan boys Photographed by photographer for the Maison’s latest campaign “Valentino The Narrative” Theo Wenner and supervised by a creative director Pierpaolo Piccioli.

The rapper and producer is recognized for his unique style, which embodies the brand’s new masculine design codes, and his contemporary voice and values ​​that can shape and influence others. He was appointed Valentino DI.VA almost a year ago.

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Photo: Courtesy of Valentino

The menswear campaign offers a glimpse into the musician’s busy life, from the studio to the streets of Seoul, where he spends his solitude between dealing with the press and interacting with fans.

Of course, Suga’s star power and poise are matched by the brand’s formal wear staples: suit looks with shorts, coordinating prints, and accessories. From sophisticated ties and Valentino Garavani One Stud sneakers to Valentino Garavani, porter Locò bag collaboration debuted in December 2023.

Related article: Reinvigorating menswear with Yang Yang, Jacob Elordi, Jeff Satur, and Valentino Spring/Summer 2024 Menswear

Valentino Garavani x Porter

The collaboration was first unveiled on the runway at Valentino’s Spring/Summer 2024 menswear show in Milan last June. In essence, the bag combines the different design languages, ideas and traditions of both brands. Culminating in a capsule collection that truly embraces the best of both worlds.

The small and medium Loco bags combine Porter’s classic essentials aesthetic with a signature nylon fabric featuring a jacquard top in a toile iconography pattern, available in black, khaki, maroon, and black. It will be developed in yellow.

Four classic PORTER silhouettes have also been reimagined in a Valentino style, including the briefcase, tote, shoulder bag and shoulder pouch. All feature his iconograph pattern in subtle tonal toiles.

Related article: Jeff Satur talks about working with Maison Valentino on the “Black Tie” music video and more

Get the Suga look and other pieces from the Spring/Summer 2024 collection, as well as Valentino Garavani and Porter bags online and in boutiques around the world, including Singapore.



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