SINGAPORE — A BreadTalk customer was caught off guard while eating a pastry purchased from the bakery chain. Instead of a layer of soft pastry, she bit into what she described as a “steel pipe.”
On January 8, the customer shared his “ridiculous” experience on Chinese social media platform Xiaohongshu, saying his tooth “almost broke” when he ate the pastry he bought at the Plaza Singapura outlet the night before. It became,” he wrote.
The customer visited Xiaohongshu again on January 12 to share that he had contacted Breadtalk about the incident, and received a reply from Breadtalk informing him that the foreign object inside the pastry was a stainless steel mold.
A BreadTalk spokesperson told The Straits Times that this was an “unfortunate oversight by the kitchen team during the in-store baking process” and the brand had removed the product from all stores.
She added: “We are reviewing and updating all internal procedures to prevent similar incidents from occurring in the future, including conducting comprehensive retraining sessions for all staff.” he added.
“We deeply regret this incident and the inconvenience caused to our customers. Your health and food safety remain our top priority and we remain committed to adhering to our strict standards. I will continue to work on it.”
She also shared that BreadTalk offered customers items such as gift baskets, dining cards, and money for dental care the customer needed, but the customer declined the offer.
File a complaint with the Food Authority of Singapore
In a social media post, the customer wrote that he rejected the offer because he didn’t want the brand to take the issue lightly. She also lodged a complaint with the Singapore Food Authority (SFA).
The SFA said it was investigating the incident and said the agency “takes food safety seriously and will investigate all feedback alleging inadequate food safety.”
Members of the public with concerns about food safety practices can submit feedback at sfa.gov.sg/feedback.
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