Amazon’s Counterfeiting Unit (CCU) and the BMW Group have won Spain’s first joint civil case against four local fraudsters who tried to sell counterfeit BMW parts and accessories across Europe. The European Union Trademark Court in Alicante ruled that the bad actors broke the law by trying to sell counterfeit products such as valve caps, badges and key chains, violating Amazon’s policies and infringing the BMW Group’s registered trademarks. I put it down.
Amazon takes proactive measures to prevent counterfeit product listings and continuously monitors our stores. In this case, Amazon used advanced machine learning tools to detect suspicious activity and partnered with BMW Group to confirm that the product in question was counterfeit. To address this issue, Amazon enforced the defendants’ sales accounts, removed infringing listings related to the lawsuit, and proactively refunded affected customers. Amazon’s CCU was established to identify and dismantle counterfeit organizations and has worked closely with the BMW Group to bring joint litigation against fraudsters.
“Amazon has zero tolerance for counterfeit products and is committed to fighting bad actors wherever we do business,” said Kebhar Smith, director of Amazon’s CCU. “This ruling is a huge victory. By partnering with brand owners like the BMW Group, we can eliminate counterfeiters and prevent counterfeit products from reaching customers or being sold elsewhere in the supply chain. It can be prevented.”
“When Amazon and BMW Group combine their respective investigative capabilities, experience and technical resources to identify and target counterfeiters, we can be highly effective and successful in the fight against bad actors.” says Dr. Jochen Volkmer, Head of Property Law. Trademarks, Designs, BMW Group. “We are proud of what we have achieved together to date to protect our customers from bad actors, and are excited to continue working closely together to achieve lasting impact.” We look forward to continuing our cooperation in the future.”
Amazon employs a number of automated protection technologies to prevent counterfeit products from entering our stores. In 2022, Amazon’s systems stopped more than 800,000 attempts by malicious actors to open new merchant accounts and identified suspected fraud or counterfeiting before they could sell a single product. More than 99% of listings have been blocked or removed by Amazon’s automated systems. , proactive protection.
Amazon is committed to pursuing villains, and it does so through its CCU activities. Amazon works closely with brands and law enforcement agencies around the world to hold bad actors accountable. In 2022, Amazon’s CCU charged or referred for investigation more than 1,300 criminals in the US, UK, across the EU, and in China.