When the ‘Power of Care’ campaign was launched, it aimed to connect individuals on a very personal level and encourage a new appreciation for the medical profession as a career option. A joint initiative between BBDO Singapore and MOH Holdings Pte Ltd, the campaign highlights everyday heroes, including nurses and allied health professionals in acute and community health settings, who work to transform and empower lives. I guessed.
BBDO Singapore has partnered with Livewire to turn the famous battle royale, Fortnite, on its head. For the first time in Fortnite Creative, the ultimate power is healing. Players must work together with friends to traverse a custom map of Singapore, avoiding danger and healing each other while completing courses. This custom His map uses Unreal Engine to create accurate 3D models and sculpts for Fortnite, making it the world’s first map to faithfully recreate the iconic Marina Bay cityscape. It is also one of the.
The custom game mode also featured several prominent local gaming influencers, including Supercatkei, who shared epic gameplay and personal healthcare stories with their followers.
Gareth Reading, Chief Innovation Officer at Livewire, said: “What’s incredibly exciting about this experience is that for the first time we’re flipping the rules of Fortnite Creative and proving that the game can be good. Singapore Recreation is amazing. This really demonstrates the power of UEFN to immerse players in both the story and the experience.”
At the recently held Creative Circle Awards in Singapore, we won one gold award in the Best Use of Metaverse category and two silver awards in the Digital and Mobile category.
The Power of Care integrated campaign will include film, out-of-home, digital, and social and on-the-ground activations.
Freeing itself from standard depictions of caregiving, the film moves beyond traditional storytelling to reveal the transformative power of care in life’s most vulnerable moments.
A series of outdoor visuals has been developed to pay tribute to healthcare workers and their unwavering dedication.
The revamped ‘Humans of Power’ series and ‘The Care Identity’ digital activation focus on the raw, human-centered stories of healthcare workers, highlighting the sector’s well-known and lesser-known roles. Not focused on both roles.
Click to watch The Care Identity video series:
View “Care Identity I”
Watch “Care Identity II”
Watch “Care Identity III”
MOHH also introduced an immersive roadshow activation, The Care Adventure, to round out the campaign. The roadshow was designed to give visitors, especially students, a glimpse into the world of the medical profession and engage participants through interactive games.
Mr Tey Guan Hing, Creative Chairman of BDO Singapore, said: Through all of this, we’re not only celebrating medical professionals, but inspiring a new generation to think about the profound impact they can have on our industry. ”
To see the full campaign, visit www.powerofcare.sg.
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BBDO Singapore
CEO: Melvin Cooke
Creative Chairman: Tai Guan Hin
Creative Group Head (Copy): Ivan Ng
Head of Creative Group (Art): Amanda Rahr
Account Director: Annabel Tan
Brand Strategist: Charmaine Law
Agency Executive Producer: Saryanti Sunny
Production company Producer: Kim Tae Oh, Eunha Yoon
MOH Holdings Pte Ltd
P Film Company
Director: Rozly Yusof
Executive Producer: Aundrea Bly
Director of Photography: Wong Chun Leong
Assistant Producer: Rachel Moore
Production Manager: Terence Tan
Casting Director: Vivian Poore
Post-production: Alex O’Shaughnessy, Ben Chesters, Marvin Lim, Christian Leyva, Ting Li Hu
Audio: MassiveMusic Singapore // Donny Pereira, Sheryl Lim, Ryan Dickinson, Silvio Uboldi, Damian Enemark
Livewire Gaming Australia Pte Ltd
Global Chief Innovation Officer: Gareth Leeding
Head of Southeast Asia Strategy: Abdul Rahman
Co-founder, publisher and partnership: Brad Manuel
Global Creative Director: Rob James
Client Solutions Lead: Andrew Wray
APAC Head of Media Monetization: Marcus Wong
Graphic designer: Mark Conrad
ANZ Head of Strategy: Chris Johnston