(Courtesy of OPEN Beer)
New Belgium Brewing has acquired a minority stake in OPEN Beer, a Los Angeles-based company committed to producing contemporary lagers. There are also “Words to Drink By.”
New Belgium Brewing invests in LA-based Open Beer
New Belgium Brewing is known for all kinds of beers, but Straight Ahead Lager was never one of them. That may explain why the Fort Collins-based brewery has acquired a minority stake in OPEN Beer, a Los Angeles company working to make modern lagers.
In addition to taking a minority stake in the company, New Belgium will provide brewing contacts, technical support and share resources for Open Beer’s full range of products, according to Brewbound.
Keir Dillon, Managing Partner at OPEN Beer, elaborates: This allows us to blend their exceptional brewing with our vision of authentically building from within our culture. This partnership is about more than just making great beer. It’s about having a voice in the industry. ”
As part of OPEN beer Art collaboration series, each OPEN Beer can features unique artwork by notable members of OPEN Beer’s creative community, introducing a new artist series every other year. The first series features great work by Joe Roberts, Katsu Sawada, and Merrill Smith.
drinking words
“Yes, things are more difficult, but independent breweries still sell more than 1 in 8 beers in the United States.” – Bart Watson, Brewers Association Chief Economist.
(Dylan Mulvaney/Instagram)
The Biggest Beer Story of 2023: Fall at Bud Light
What happened to Bud Light’s brief but costly affair with transgender influencer Dylan Mulvaney is the biggest beer story of 2023, and it’s not even close.
What started as a social media promotion with Dylan Mulvaney set in motion a cascade of Bud Light stories that continued throughout the year, with American Craft Beer doing its best to keep you on track every step of the way.
So, to summarize how things played out, we’ve put together most of last year’s Bud Light stories in rough chronological order, following Dylan Mulvaney’s April 1st.cent Announcement on social media…
Interest in Samuel Adams beer surges during Dylan Mulvaney Bud Light controversy
Bud Light’s decision to feature trans activists in special cans Boycott Bud Light! An online campaign featuring a video of Kid Rock shooting up a bunch of Bud Light beer cans went viral, significantly increasing online interest in Samuel Adams beer.
Bud Light Marketing VP takes ‘leave of absence’ amid transgender controversy
Given the aftermath of the Bud Light Trans controversy, this was inevitable. My head had to spin. But even this move reflects the political tightrope Anheuser-Busch has walked.
Bud Light’s sales continue to plummet due to trans controversy
Amid the backlash, AB remained relatively quiet aside from a brief statement confirming the partnership, causing AB’s market capitalization to drop nearly $6 billion, or nearly 5%, in 10 days.
Bud Light Beer Diagnosed With ‘Illness’, Goes On Memorial Day Vacation
On April 14, nearly two weeks after Dylan Mulvaney’s Instagram announcement, Anheuser-Busch CEO Brendan Whitworth officially announced (without specifically mentioning the partnership with the trans activist) Although a statement was issued, the problem did not end.
Bud Light dethroned as America’s No. 1 beer amid transgender controversy
Modelo surpassed Bud Light for the first time since 1982.
Modelo beer sales soar as buds decline
Modelo’s business is booming after Bud Light’s involvement with transgender influencers.
Beer Biz Expert – Bud Light fans may be “lost forever”
“I’ve never seen anything like this in the beer industry,” said one beer industry expert. “I think we thought the industry would have recovered by now.”
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