belgium instagram
Instagram was launched in 2010 and is a popular social media app focused on photo and video sharing that continues to grow in popularity around the world. As of January 2024, there were approximately 5.4 million Instagram users in Belgium, which corresponds to his 45% of the country’s total population. At the beginning of 2024, Belgian women were more likely to use Instagram than men, accounting for 55% of users. In terms of age and gender, the majority of the social media app’s users were women between the ages of 25 and 34, followed by women between the ages of 18 and 24.
From December 2018 to December 2021, Instagram penetration in Belgium increased by a total of 6%. In contrast, penetration rates in neighboring Luxembourg increased by more than 13% during the same period.
Belgian social media
There were an estimated 10.15 million social networking users in Belgium in 2023, which is expected to increase to 10.83 million by 2026. In 2023, the penetration rate of active social media users in Belgium was almost 81 percent, compared to 62 percent in Luxembourg. In the Netherlands it is almost 89%.
Instagram had 5.4 million users in Belgium in 2024, while Facebook ended 2023 with 8.4 million users in Belgium, so it remained the app with the largest number of users. In 2023, Twitter’s user base was approximately 1.48 million people in Belgium, and LinkedIn’s user base was just over 4.3 million.