China Duty Free Group (CDFG) commemorates the official entry into Singapore. Keelin Boutique in Singapore Changi Airport.
CDFG We have partnered again with Keelinis a luxury jewelry brand owned by. kering groupto operate a boutique.
This entry into Singapore marks a new milestone for CDFG in the development of its overseas duty-free business, following the opening of a duty-free store at Cambodia’s Siem Reap Angkor International Airport in October 2023.
Opening on the eve of Lunar New Year 2024, Keelin Boutique will offer travelers at Changi Airport a luxurious shopping experience with a wide range of products including limited editions, CDF exclusives and artisanal items. CDFG will be responsible for the day-to-day operations of the boutique, leveraging its experience with brands such as Hainan and partnering to support its growth in global markets.
Qeelin offers jewelery with rich cultural meaning, combining oriental symbolism, modernity and craftsmanship. The company has more than 130 sales offices around the world, including Asia, Europe, North America and Australia, with Greater China as its main market.
Located in the hub’s Terminal 1, the boutique is next to top international brands such as Gucci and Jewel Changi Airport. This combination allows for a constant and intense flow of passengers throughout the terminal area.
Mr. Wang Xuan, Chairman and General Manager of CDFG Asia Pacific is a key market for CDFG and Keelin’s expansion, with Singapore Changi Airport being one of its most important travel retail markets. Expanding our operations in Singapore is fully consistent with our development strategy and also demonstrates our strength in operating in global hub airports. CDFG is committed to strengthening our core competencies, steadily advancing our international growth strategy, and providing consumers with more comprehensive and convenient services. ”
Christophe Artaud, CEO of Keelin Share: “In collaboration with CDFG, Keelin is thrilled to open its first boutique at Singapore Changi Airport, achieving another milestone in the brand’s international development plans. As we celebrate Qeelin’s 20th anniversary, we look forward to bringing a contemporary vision of Eastern aesthetics to the world through our unique jewelry designs and stories.”
In the future, under the leadership of China Tourism Group, CDFG will continue to take advantage of its strong industrial chain to actively expand overseas markets, strengthen brand cooperation, promote internationalization, and compete more globally. We aim to become a powerful, world-class travel retailer.