Controversy over Spain’s influencer bill

A Spanish government bill aimed at regulating influencers and protecting minors has been criticized for its limited scope and for failing to adequately protect young viewers.

Critics say the proposed legislation targets harmful content but falls short of effectively regulating the burgeoning influencer marketing industry.of Draft Royal DecreeThe law, announced by the Ministry of Economy and Digital Transformation in December 2023, aims to crack down on influencers who promote potentially harmful products.

The proposed regulations, scheduled to go into effect in the first quarter of 2024, aim to protect minors from exposure to content that promotes alcohol, tobacco, slimming products, unrealistic body images, and cosmetic surgery. . Additionally, advertising related to gambling and betting by influencers with significant followings will be limited to early morning hours between 1am and 5am.

The law has been compared with similar measures adopted in other European countries such as France and Italy.last year France introduces law Prohibit influencers from endorsing products such as cigarettes and ensure greater transparency regarding paid content. This is in response to the proliferation of scams on the internet involving influencers, who persuade their followers to spend money on fake or dubious products, and in some cases even cancer scams. Is going. Heal.

Recently in Italy, A new era of influencer marketing In a vibrant region, the communications authority AGCOM likewise introduced strict regulations This is likely in response to the controversy surrounding influencer Chiara Ferragni’s controversial Christmas charity work, and aims to increase transparency in social media posts by influencers and celebrities with large online followings. It is said that