In the dynamic landscape of on-demand delivery, where convenience meets innovation, Deliveroo has emerged as a pivotal player that not only satisfies appetites but seamlessly integrates into Singaporeans’ daily lives. A recent study conducted by Deliveroo revealed that the platform has moved beyond its traditional role of providing ready-to-eat meals and has become a part of Singaporean users’ daily lives. Jason Park, General Manager of Inside Retail, spoke in an exclusive interview.
A representative from Deliveroo Singapore takes a deep dive into the brand’s transformation journey, the changing consumer landscape and the strategic initiatives Deliveroo has adopted to stay ahead of the curve. History “With food trends evolving rapidly, especially in Singapore, at Deliveroo we understand the need to offer the next unexpected product and continually adapt to meet consumer demand.” Parke told his Inside Retail. He went on to say that most people enjoy discovering new and unique things, such as finding new hawker stalls and restaurant concepts, or simply ordering food. “So the challenge and opportunity for players like us is to push the boundaries of meal ordering and unlock new forms of dining enjoyment,” he added. Park said the team is actively seeking new restaurant partners, whether they’re long-established traditional restaurants or emerging culinary gems. “Through this, we will continue to expand and enrich the choices available to consumers, ensuring diverse and exciting choices for every palate,” he said. In 2020, Deliveroo introduced an on-demand grocery delivery service in Singapore, giving consumers access to thousands of groceries and household items. “We are continually adding to this offering, including exploring exciting new possibilities beyond groceries, such as non-food products that people may need immediately,” he said. I did. Beyond ready-to-eat meals Parke said he believes Deliveroo has an opportunity to diversify its platform beyond ready-to-eat meals. “Demand for groceries remains strong, with the average monthly spend on groceries delivered by food delivery services being S$111, with half of respondents intending to spend more in the next 12 months,” he said. did. According to the survey, 49% say they prefer grocery delivery to going to the supermarket. If they needed to buy groceries in bulk, 51% said they would consider having their groceries delivered via a food delivery app rather than going to the supermarket. “Deliveroo’s grocery partners include Marks & Spencer, The Providore, HAO Mart, Fortune Supermarket and uMart, as well as Aw’s Market, So France, Blu Kouzina Mart, Ryan’s Grocer, Shell Select and Kuriya Japanese. These include popular specialty stores serving various regions in Singapore, such as Market, which will give consumers on-demand access to bulk groceries in just 20 minutes,” Parke revealed. Did. Recognizing that customers need different types of products beyond regular groceries, Deliveroo has expanded to include all types of products, including specialty stores in India and organic outlets to partners such as his Swensen’s and his Drinkies. Also has built-in access to his specialty convenience store. The Future “According to our recent Snacks to the Future Report, the future of food and food delivery will be personalized and convenient, sustainable sourcing and production, expanded and virtual. Indeed, we see interesting, immersive and innovative spaces emerging,” he stressed. Park said personalizing meals is an important food trend not just in Singapore but globally. The Deliveroo Top 100 list revealed that mix and match bowls are popular in his seven countries. “A notable trend in Singapore’s dynamic culinary landscape that emphasizes customers’ need for personalization is evident in ‘The Daily Cut’s Build Your Own Bowl,’ which has been awarded the top spot in Singapore,” he said. said. He also believes that advances in AI will accelerate the normalization of hyper-personalized meal services, and that personalized meals and meals could change the why, how, and what kind of food people order and enjoy. I think it’s sexual. Beyond convenience and personalization, there is now also a huge focus on how food is sourced or produced sustainably. “Food and delivery platforms in Singapore and around the world have an opportunity to leverage technologies such as cellular agriculture, precision fermentation and even blockchain to ensure they meet consumer demand for the food of their choice,” he said. ” he explained in detail. Park also believes the growing desire for healthy living could create new opportunities for meal delivery. As superfoods and synthetic foods become mainstream and people’s diets become more diverse, new, affordable forms of nutrition may become the norm. “All of this could be supported by advanced meal delivery services with advanced AI-driven diagnostic tools that respond to people’s lifestyle needs and perhaps encourage them to live healthier lifestyles.” “It will be encouraged,” he said. Ultimately, Park says, the future of food lies in personalized nutrition, with companies like Deliveroo combining health records and eating habits to understand customers’ daily physical, social and mental health. You’ll be able to suggest and serve customized, nutritious meals that meet your needs.