From rolling vineyards to tranquil rivers, these regions of Europe are predicted to grow in popularity this year.
advertisementEuropean tourists are increasingly looking for experiential activities rather than culture and beaches, according to data from travel trends analyst Mavrian.
With interest in nature-based active travel surging, which countries in Europe are best placed to attract visitors?
Mavrian used AI and natural language processing to mine spontaneous conversations about travel on social media from January to October 2023.
More than 380 million tourism mentions were analyzed to determine people’s motivations for traveling. This information, along with data on air connectivity, was used to identify destinations that best fit current and growing trends.
How was the destination chosen?
This study identified a global problem. tendency In recent years, travel motivations have become less traditional and more experiential.
Experience-based trips that involve nature are popular, Active While gastronomic tourism has increased by 8% since 2019, cultural tourism remains the main motivation for tourists visiting Europe.
So Mavrian looked at which destinations are most in demand to find out which destinations are likely to be trending in 2024. empirical I pursue a variety of activities while also maintaining my interest in cultural travel. Finally, we analyzed the international accessibility of destinations from an air travel perspective.
Which European country will be the most popular in 2024?
Italy came out on top with four potential trending destinations. Piedmont It has earned the number one spot with its attractive combination of culture, nature and gastronomy.
Annual white truffle fair From Alba to the powdery slopes of Via Lattea, from the Langhe vineyards to the sparkling waters of Lake Maggiore, the North West region is packed with activities for the experiential traveler. Turin International Airport is easily accessible from all over the world.
5th, 7th and 9th place goes to Campania; Lombardy And Emilia-Romagna gave Italy the highest share as a potential trending destination in Europe.
What other parts of Europe are expected to be popular this year?
Wine, food and nature took France’s Nouvelle Aquitaine in second place. Famous for oysters, bordeaux The vineyard-filled southwest region is also the gateway to hiking and skiing in the Pyrenees.
eastern England It was ranked 3rd in recognition of its balance of culture and nature. From Cambridge’s famous museums to the tranquil rivers of Norfolk Lakes, the region’s attractions are easily accessible from the capital and international airport.
I’m back in 4th place France In the Occitanie region, you can explore the orchards, the hiking trails of Le Puy-en-Velay and the Canal du Midi, a UNESCO World Heritage Site, on the regional train liO. The region is also home to major cities such as Toulouse and Toulouse. montpellier.
To my hometown Cologne Germany’s North Rhine-Westphalia, home to fairytale-like castles, came in sixth place. Hamburg, Germany came in 9th place, followed by Lisbon, Portugal in 10th place.