Spain’s Atres Media International, the international arm of Brazil’s giant media conglomerate Globo and top private broadcaster Atres Media, has announced that Atres Media will reach the Hispanic market in Latin America and the United States. The strategic agreement to distribute Globo’s television novels, series and miniseries has been renewed for another five years.
“Since we began our agreement five years ago, we have seen firsthand how much Atreseries and Atreplayer audiences welcome Globo content. Month after month, Globo content ranks highly in our audience rankings. , which perfectly complements our original offer,” said Mar Martínez Raposo. Atres Media International Director.
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Major Brazilian productions, which amount to approximately 500 hours a year via Atresmedia, include “A Life to Die For,” “Doomed,” “The Hunter,” “Time After Time,” “Ambitious Women,” and many others. Premiering exclusively on Atresseries and Atresplayer.
“We are very pleased to continue our long-standing cooperation in Globo’s strategic regions such as Latin America and the United States. It reflects the fact that we are connecting with our audience,” said Réjeanne Marsilio. Head of Content Distribution and Partnerships at Globo.
Last year, Atres Media International reported an increase of 7.6 million subscribers, increasing its overall reach to more than 65 million households around the world, including Latin America, the United States, Canada, and Europe . With this, Martinez Raposo said: Our significant growth despite these complex market conditions is a testament to the strength of our channel. ”
Atres Media attributes some of its subscriber growth to a deal it signed last year with YouTube TV in the US, which will make Antena 3 content available in two tiers, Spanish Plan and Spanish Plus, starting in May. I made it available.
The four-channel pay TV bouquet offers entertainment programming on Antena 3, series on Atreseries, movies on Atrescine and lifestyle programming on “Hola!”. tv set.
Globo, Latin America’s largest media conglomerate, includes free-to-air TV and pay TV channels, as well as digital products and services such as Globoplay, Brazil’s largest streaming platform.
In Brazil alone, Globo serves up to 80 million people per day. In the international market, our Emmy Award-winning international programming content spans more than 160 territories and is dubbed into 70 languages.
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