Such negative reactions have raised questions about how impactful national policies, such as the introduction of SimplyGo, can be better communicated to the public. And is a one-size-fits-all approach possible for Singapore’s rapidly aging population, which always has to overcome initial hurdles in adapting to technology?
ST Podcast Editor Ernest Lewis and Podcast Editorial Assistant Linda Hong are our two guest speakers on this episode.
Insights on aging issues from Associate Professor Helen Koh from Singapore University of Social Sciences (SUSS)
Neeta Rachmandas is the founder of ConsciousService, a training and consulting firm, and former executive director of SMU’s Institute of Service Excellence and deputy chief executive officer of STB.
Highlights (click/tap above):
2:33 Technology and convenience and customer experience and communication
4:55 Sell people on the benefits of digital policy and how to deal with big changes. Was this just a problem with the “older” generation?
8:05 Adjusting “Instructional Design” – The Art and Science of Teaching Older Adults
11:25 Understand the need for the entire aging generation to gradually obtain information in an easy-to-understand manner, and use “empathy” when designing public policies for the aging population.
18:08 Conflicting messages about digital transformation are not just a Singapore issue
20:45 Why it’s good to aim for “universal design”; Why are seniors a diverse group?
Produced by: Ernest Lewis (ernest@sph.com.sg), Linda Hong (lyndahong@sph.com.sg), Hadu Rahim
Editor: Hadu Rahim
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