“Hollywood should be jealous of what Spain is doing,” Diego Avalos, Netflix’s vice president for Spain, said during a panel discussion. MIA market Last October.
Considering the recent success of Spanish filmmaker JA Bayona’s Andean plane crash survival thriller snow party — Ranked #4 on Netflix Most popular non-English film of all time Approximately 200 million hours of viewing time. This statement may not be so far-fetched.
surely, snow party is not the only Netflix title to achieve global success from its production base in southern Europe, which has become one of the streamer’s hottest regions when it comes to churning out hits. Is not it.
meanwhile snow party Already nominated for multiple Oscars, it’s another Netflix Spanish co-produced original series eliteis entering its eighth and final season. Meanwhile, another Spanish-produced survival thriller, Nowherelast fall, Netflix had similar international success, spending 15 weeks in the streaming company’s top 10 weekly rankings, with 155.6 million hours watched, and second among the streamer’s most popular non-English films. Ranked in first place.
The content acquisition strategy that has led to Netflix’s success with numerous films and series titles from Spain dates back to 2017 with the release of the heist thriller directed by Alex Pina. La Casa de Papel to Netflix’s Spanish-language streaming service.
As explained in detail in thorough vulture overview Netflix’s Spanish production business reveals new original series on Monday La Casa de Papel Despite no promotional efforts, it became a local Spanish-language hit.
However, it wasn’t long before Netflix re-cut the show and gave it a new name for UK viewers. money robbery.
By 2018 Netflix declared money robbery the Most popular non-English series of all timeand the series still ranks as three of the streamer’s 10 most-watched international series seasons of all time.
Netflix capitalized on the title’s success by releasing a two-part Korean version of the series and a prequel series in 2022. Berlindebuted at the top of the streamer’s charts in December, garnering 277.7 million hours watched in its first three weeks.
meanwhile Netflix’s fourth quarter financial results announcement In late January, Chief Financial Officer Adam Newman specifically mentioned the success of the Spanish title. Berlin and Nowhere This was the main driver of the company’s 13% growth in the EMEA quadrant in the fourth quarter. Netflix generated more than $10.56 billion in Europe, the Middle East, and Africa in 2023.
This number far exceeds Netflix’s territories outside of the US and Canada.
The core theme of Netflix’s international acquisition strategy can be explained as follows. This means providing resources to local creators to create content for local audiences and profiting from a small number of titles that have been hugely successful globally.
Much the same as the squid gameThe popularity of Increased investment for streamers Netflix has been steadily pouring more resources into Spain and other Spanish-speaking countries since it began airing Korean content. money robbery.See if your investment pays off
Notably, Netflix co-CEO Ted Sarandos told investors in 2018 that the goal for international content is to “co-produce with local producers in other countries and bring that programming to the network in that country.” The plan is to combine the broadcast with a subsequent premiere on Netflix.”