A list of China’s highest-paid online influencers has been released, showing the net income of the 50 most successful online broadcasters in 2023.
According to an announcement from the Guangdong E-Commerce Summit Forum, the top spot is taken by Crazy Xiaoyangge, who boasts an astonishing annual net profit of 3.21 billion yuan (US$451 million), followed by a close second with more than $3 billion. Followed by Xin Youzhi and Austin Li Jiaqi. 2.3 billion yuan each.
According to Cosmopolitan, that annual income is higher than the total net worth of world-famous Hollywood celebrities such as George Clooney, Arnold Schwarzenegger, and Brad Pitt ($500 million, $450 million, and $450 million, respectively). 400 million), or more. And biography.
Despite controversies over counterfeit products and disrespectful behavior towards customers, impressive incomes for influencers confirm the popularity of live streaming sales in China.
Here, the Post lists the top five earners of 2023 in reverse order.
5. The Boss Seven
USD 37 million
The Boss Seven is ranked 8th overall, but has the highest annual net income of 263.4 million yuan among female influencers.
A disciple of top-ranked Crazy Xiaoyangge, she is known for her Douyin comedy content and has collected 6 million followers.
4. Don Yuhi
74 million USD
Mr. Dong Yuhui of Oriental Zhenxuan came in fourth place with an income of 522.6 million yuan.
Unlike other live streaming sales hosts who simply promote products, Dong adopts a literary style in his presentation, which is loved by his fans.
In a recent live broadcast, Mr. Dong jokingly reacted to the news that he was included in the list with an annual income of over 500 million yuan.
He said, “This is irresponsible reporting. My mother sent me a message asking me to take the money home.”
3. Austin Lee Jia-Chi
USD 323 million
Austin Li Jiaqi is widely known as China’s “Lipstick King” due to his ability to sell a huge amount of cosmetics online.
Despite his immense popularity in recent years, his reputation suffered in 2023 when he became embroiled in a scandal surrounding criticism of customers who questioned the high prices he charged and even questioned his work ethics. fell to the ground.
In the end, he had to apologize publicly.
In 2021, he was reported to have an annual net profit of 1.8 billion yuan (US$253 million), topping the list of “2021 China (Mainland) Internet Anchor Annual Net Profit”.
Last year, it fell to third place with 2.3 billion yuan.
2. Shin Youji
USD 436 million
Xin Youzhi, known as Xinba, ranks second on the list with an impressive annual income of 3.06 billion yuan.
Simba was embroiled in controversy in 2020 when he was embroiled in the fake bird’s nest scandal.
Online viewers revealed that the bird’s nest he sold was essentially sugar water and contained very little of the main ingredient.
Simba recalled all Bird’s Nest products sold on the livestream and offered refunds and compensation.
In November last year, his Douyin account, which had 4.15 million followers, was banned. He is currently mainly active on his Kuaishou, another short video platform.
1. Crazy Little Yang Brother (Xiaoyange)
USD 451 million
China’s highest-paid influencer is Crazy Xiaoyange (also known as Crazy Little Yang Brother), with revenue reaching 3.21 billion yuan in 2023.
He produces short video comedy online, is a well-known e-commerce sales anchor, and is also the co-founder of an e-commerce company that has signed several popular influencers.
In November 2022, his Douyin account made history by becoming the first influencer to reach 100 million followers.
The company announced that it will be paying 50 million yuan (approximately 700 million yen) in wages each month in 2023.
Furthermore, he admitted that he had paid 200 million yuan in taxes in 2022, and claimed that he had “no intention of legally evading taxes.”