maker’s mark announced the continuation of Wood finishing city series In the global travel retail industry, Singapore versionavailable exclusively at Singapore Changi Airport Terminal 4in cooperation with Lotte duty free shop.
The whiskey series debuted in 2022 with the New York City Edition and Sydney Edition, followed by the Frankfurt City Edition in December 2023. This collection will have more urban editions added later this year.
To create this latest expression, Maker’s Mark partnered with Singapore-based tastemakers Willin Lowe and Aki Eguchi, who bring a vibrant, tropical vibe to Kentucky. Did.
Willin Low, a lawyer turned chef and restaurateur, is one of Singapore’s most celebrated chefs. Aki Eguchi is the Bar Director at Jigger and Pony, known for its fresh interpretations of classic cocktails and signature hospitality in Singapore’s food and beverage industry. Mr. Eguchi said, “Inspired by Singapore’s vibrant diversity, our special Maker’s Mark whiskeys offer a captivating and unique tasting experience. Reminiscent of a lush tropical paradise, Made with a blend of flavors, aromatic notes of pineapple and mango create a delightful burst of exotic fruitiness. To add depth and complexity, we combine these tropical elements with body-warming spices, We have carefully balanced subtle touches of nutmeg, clove and cinnamon to ensure each travels through a harmonious fusion of flavors that celebrates the spirit of Singapore.”
Achieving the flavor vision of each City Series release is made possible by the brand’s wood stave finishing technology, which explores and enhances the characteristics already present in Maker’s Mark Bourbon. To craft each custom expression, the brand uses custom-selected woods based on the tastemaker’s ideal flavor vision to fully age the cask strength Maker’s Mark in a second barrel. I completed it. The barrels were placed in Maker’s Mark’s Limestone Bourbon Cellar, allowing the cask-strength bourbon to interact with the barrels and develop the expression’s unique flavor.
Bottled at 54.9% AVB, the Maker’s Mark Wood Finishing Series Singapore Edition is limited to 720 bottles and has an RRSP of S$132/US$95 for 700ml.
The launch is an attention-grabbing experience paying homage to Singapore, complete with a tasting bar, brand image, tastemaker information, uniformed Maker’s Mark ambassadors and exclusive screen-printed tote bags. Supported by Activation Space. The activation has been carried out at the airport since January 20th and will end on February 29th.
Beam Suntory Brand Marketing Director Global Travel Retail, Manuel Gonzalez “We are thrilled with the performance of previous editions of Maker’s Mark Wood Finishing City Series Edition and are confident that the latest Singapore Edition will receive a similarly enthusiastic response. We’re proud of the strong ‘sense of place’ focus we’ve built into our releases. This offers consumers traveling to Singapore the opportunity to purchase a truly unique whisky, imbued with a personalized emotional connection to the places that inspired it. We are pleased to partner with Lotte Duty Free to introduce this latest addition to our premium American whiskey portfolio. This is fully consistent with our commitment to creating innovative, engaging products and engaging retail experiences. ”
Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu “Our collaboration with Maker’s Mark Singapore Edition demonstrates our commitment to providing unique and premium experiences for travelers. This partnership not only strengthens Lotte Duty Free’s whiskey portfolio, but also strengthens Singapore’s It celebrates a rich and vibrant culture and will be memorable for whiskey lovers and collectors alike.”
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