Saturday, November 16, 2024

Maserati reiterates its ‘Made in Italy’ strategy for fully electric cars after delays and rift with local government

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Italian car manufacturer Maserati is reinforcing its roots and letting the world know that its vehicles will continue to be 100% designed, developed and manufactured in Italy. However, some of the Maserati cars currently in development continue to face development hurdles, especially his 100% electric car. Meanwhile, Stellantis CEO Carlos Tavares is in a battle with the Italian government over support for EV sales.

Maserati currently operates as the sole luxury brand under the Stellantis umbrella and has a 109-year history of automotive development in Italy. This country is well known for its fast cars and Fiats.

As a wholly owned Stellantis brand, Maserati has joined Stellantis’ Dare Forward 2030 electrification plan. This includes all-new Maserati models becoming 100% electric under the new ‘Folgore’ nomenclature.

Over the past two years, Maserati has launched four fully electric models: GranTurismo Folgore, Grecale Folgore, GranCabrio Folgore and Quattroporte Folgore. However, his first two models mentioned above, scheduled for his 2023 launch, failed to hit the target. Deliveries of the GranTurismo Folgore are currently underway, but while we await the arrival of the all-electric Grecale SUV, Maserati has shared news of yet another delay, this time involving the Quattroporte.

With additional all-electric models now in the pipeline, Maserati wants to reiterate its dedication to BEVs, but more importantly, even as its parent company’s CEO has caused a rift with his native Italy. Regardless, the company intends to continue producing BEVs in its home country of Italy. Government views on tax incentives.

maserati electric
All-electric GranTurismo Folgore / Source: Maserati

Maserati advances electrification and vows to remain 100% Italian made

Through today’s press release, Maserati said that while the powertrains of its vehicles are transitioning to electric, its development and production sites in Italy remain as usual, with Modena, its home base for more than 80 years, the “heartbeat” of its business. ” and continues to do so. . According to Maserati CEO Davide Grasso,

Driven by the heart of Modena, we are working full throttle to lead the change in electrification, with two of our iconic models already available in 100% electric versions and another is scheduled to be released this year.We provide the most powerful service to our customers Maserati so far, pushing the limits of driving pleasure into a new era. With our long-term strategic vision and plans, we want to make our mark in the world of luxury goods with our uniquely Italian manufacturing excellence, always promoting distinctive quality and offering the best products that reflect the Trident. We want to build our future with a dedicated business model that guarantees our products to our customers. values.

Maserati’s CEO still has a lot of love for Italy, but Carlos Tavares, the CEO of parent company Stellantis, has had a bit of a run-in with the government there, particularly over weak incentives. Besides Maserati, Stellantis owns other brands and production operations in Italy, including Fiat.

Tavares continues to criticize the Italian government for spending less on EVs than EU countries. During a recent visit to Stellantis’ van manufacturing facility in central Italy, Tavares said the OEM has been asking the Italian government for help selling EVs for the past nine months to keep the lights on at its Mirafiori factory in Turin. said. Built:

Italy spends far less money on supporting EVs than other major European countries. As a result, we are losing manufactured products that could be produced in Italy (…) We have already wasted nine months of production, additional production in Mirafiori.

according to ReutersThe Italian government appears to have listened to the ever-polarizing Stellantis CEO and is set to announce a new incentive strategy expected to be worth more than €900 million on February 1.

Meanwhile, Maserati said its team of around 130 engineers and technicians will continue work in Italy to help develop the electric powertrain and “contribute to taking the brand into a more premium position.” Ta.

Maserati has postponed the release of the Quattroporte by three years to 2028, and will instead prioritize the all-electric version of the MC20. The automaker’s current BEV pipeline includes:

  • GranTurismo Folgore – Currently being delivered
  • Grecale Folgore – scheduled for delivery in Q2 2024
  • GranCabrio Folgore – scheduled for release in 2024
  • MC20 Folgore – 2025
  • Large E-UV BEV – 2027
  • Quattroporte Folgore – 2028 (originally 2025)

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