Skincare brand Minimalist has announced expansion into three new markets: Singapore, Vietnam, and Australia. The move reinforces the brand’s commitment to offering skin care solutions to a broader international audience.
Minimalist focuses on Millennials and Gen Z who seek effective yet gentle skin care solutions. Their research revealed that they have a user base in Singapore, Vietnam and Australia who are actively seeking clinically tested, transparent and effective skin care products. This is consistent with minimalist core values. Instead of traditional advertising, minimalists prioritize educating consumers about various skin concerns and their solutions.
They use platforms like TikTok Shop in major markets to deliver useful content directly to users. Their approach is online-first, starting with D2C channels and marketplaces, followed by retail partnerships as demand increases.
Mohit Yadav, Co-Founder of Minimalistsays: “Bringing our skin care, formulated with clinically proven active ingredients, to these vibrant new markets fills us with immense thrill. We see a clear growing demand among generations for trusted skin care solutions, and we are confident that our values and approach will resonate deeply with them.”
Beyond Shopee and Tokopedia in Singapore, Shopee, Lazada and TikTok Shop in Vietnam, Minimalist has also landed on Amazon in Australia, Beauty Bay and TikTok Shop in the UK, and Noon in Saudi Arabia. Soon, Malaysia’s leading retail chain will be joining the party in Southeast Asia, where it will also debut hair care products following the success of its skin care range.
Looking ahead, European expansion and strong presence in key regions such as the UK, US, GCC and Southeast Asia will be a top priority in 2024-2025, driven by a commitment to transparency, education and clinically tested formulations. It becomes a challenge.
Minimalist’s main objective is to increase brand awareness among a global audience and establish itself as a global skincare brand. The company’s expansion plans also include strengthening its presence in markets such as the UK, US, GCC and Southeast Asia through additional channels and geographic reach.
Even if your minimalist journey crosses borders, one thing remains the same. It’s their dedication to empowering individuals with skin care backed by trusted science. This expansion is driven by transparency, education, and a commitment to understanding the needs of Millennial and Gen Z consumers, laying the foundation for a global community united by healthy, glowing skin.
Planning and quality-oriented minimalists are poised to become a force in global skin care, leaving a lasting mark on the faces and hearts of people around the world.