Enteractive, a leader in player conversion and reactivation services, has partnered with Bethard, a leading Swedish operator, to complement its existing in-house CRM services with Enteractive’s bespoke conversion and reactivation services. Recover active players from expired accounts in se. Com brand.
Leading Swedish company regulated by SGA launches a campaign with Enteractive focused on both the conversion of registered non-funded segments and the reactivation of expired player accounts, adding Enteractive’s personalization to player outreach We believe this approach is the key to optimizing revenue generation from these inactive segments. their player base.
Enteractive is an industry leader in player activation with over 15 years of experience and is recognized as one of the top revenue generating companies globally in the online gambling space.
Enteractive’s proprietary (Re)Activation Cloud technology platform enables quick and seamless integration of selected player databases, allowing native-speaking sales agents to engage with players in each market with hands-on one-on-one contact over the phone. I can.
This personalized approach to CRM is a proven way to re-engage players in disengaged segments and includes responsible gambling best practices as a standard feature.
Frank Heinanen, Managing Director of Bethard, commented: “To maximize revenue, Bethard partnered with Enteractive to re-engage audience segments that respond better to the more personal approach provided by two-way phone conversations. Ok. In order to optimize lifetime player value (LPV) for every segment of our player base, Enteractive is targeting certain audiences that we have identified as being more receptive to such direct one-on-one interactions. Focus on the group.”
John Foster, Head of B2B Sales at Enteractive, added: Bethard recognizes the overlooked potential within inactive player accounts, and Enteractive has the perfect combination of technology and reactivation specialists to significantly increase revenue for active players. ”
With native speaking call agents supporting iGaming brands around the world, Enteractive converts over 16,000 players to a variety of leading operators every month.