As Singapore’s newest sports hub, Nike Orchard Road is dedicated to serving a city passionate about sports and staying active. The three-story, 28,000 square foot store is the largest Nike monobrand store in Asia outside of China.
Nike Orchard Road in Singapore is the largest Nike store in Asia outside of China, empowering athletes, especially women. Featuring a carefully selected selection of Nike and Jordan products, offering innovative sportswear and a focus on women’s needs on the ground floor. Swoosh Studio hosts interactive events that encourage self-expression. This store demonstrates Nike’s commitment to inspiring a love of sports.
The store’s carefully selected selection of Nike and Jordan Brand footwear and apparel, informed by local consumer insights, appeals to athletes who care about performance solutions, style and new trends.
“Our Nike Orchard Road store invites athletes in one of the world’s most influential cities to a retail store that showcases our passion for sport and innovation.” Frank Ha, APLA Nike Direct Vice President. “This new store’s unique product offering, superior service and membership experience will inspire consumers, especially women, to fall in love with sports.”
Nike believes women and girls are the future of sports, and the brand is committed to creating meaningful innovation, design and experiences for women and girls. That mission is reflected at Nike Orchard Road, where on the first floor, consumers will find the latest products for female athletes that meet their performance and style needs. This includes a bra and leggings destination that more clearly communicates product characteristics and innovative features to ensure she gets the fit, feel and support she wants.
Nike Orchard Road is more than just a store; it’s a dynamic, interactive space for athletes. Consumers will see this come to life in the Swoosh Studio, a space for sports, wellness and creativity. This studio is designed to support active living through classes, workshops, and community events led by Nike coaches, trainers, local creators and experts. In addition, Swoosh Studio’s style and creativity workshops will be held with a focus on increasing women’s self-expression and confidence in sport and life.
To further encourage self-expression, Nike members can get creative with the immersive Nike By You customization experience located on the third floor of the store. To mark the opening of the store, Nike Orchard Road will feature Nike designs inspired by Singapore’s sporting pulse and athlete stories, with customization options by three Singaporean female artists.
Nike Orchard Road deepens member relationships, creates loyalty, and delivers smarter, more personalized Nike experiences, including curated shopping journeys, localized product assortments, and events. We help thousands of people win in sports every day. The store showcases the brand’s commitment to empowering and empowering athletes, especially female athletes, and helping everyone fall in love with sport and movement.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)