Nike Orchard Road opens in Singapore

What you need to know

• Nike Orchard Road is Singapore’s newest sports hub, a store dedicated to serving athletes* of all ages in a city passionate about sport and active living.
• To celebrate the store’s opening, Nike welcomed the all-female group NewJeans to Nike Orchard Road for their first performance in Singapore. Nike and New Jeans aim to expand the definition of sport to invite more people, especially women and girls.
• At 28,000 square feet over three floors, Nike Orchard Road is the largest Nike monobrand store in Asia outside of China.
• The Swoosh Studio, an in-store sports, wellness and creativity space, supports people’s active lives through programming designed with female athletes in mind and invites all athletes into the sports community.

Nike Orchard Road opened its doors to consumers with one goal in mind: to help every athlete* win in their sport, whether it’s a first-place finish or their first athletic start.

To celebrate the opening, Nike welcomed NewJeans to Nike Orchard Road on February 3 for their first performance in Singapore. This all-female group, consisting of Minji, Hanni, Daniel, Hyerin, and Hae In, is helping Nike expand the definition of the sport and invite more people, especially women and girls.

As Singapore’s newest sports hub, Nike Orchard Road is dedicated to serving a city passionate about sports and staying active. The three-story, 28,000 square foot store is the largest Nike monobrand store in Asia outside of China.

The store’s carefully selected selection of Nike and Jordan Brand footwear and apparel, informed by local consumer insights, appeals to athletes who care about performance solutions, style and new trends.

“Our Nike Orchard Road store invites athletes in one of the world’s most influential cities to a retail store that showcases our passion for sport and innovation,” said Frank, vice president of APLA Nike Direct.・Ha says. “This new store’s unique product offerings, superior service and member experience will inspire consumers, especially women, to fall in love with sports.”

Nike believes women and girls are the future of sports, and the brand is committed to creating meaningful innovation, design and experiences for women and girls. That mission is reflected at Nike Orchard Road, where on the first floor, consumers will find the latest products for female athletes that meet their performance and style needs. This includes a bra and leggings destination that more clearly communicates product characteristics and innovative features to ensure she gets the fit, feel and support she wants.

Nike Orchard Road is more than just a store; it’s a dynamic, interactive space for athletes. Consumers will see this come to life in the Swoosh Studio, a space for sports, wellness and creativity. This studio is designed to support active living through classes, workshops, and community events led by Nike coaches, trainers, local creators and experts. In addition, Swoosh Studio’s style and creativity workshops will be held with a focus on increasing women’s self-expression and confidence in sport and life.

To further encourage self-expression, Nike members can get creative with the immersive Nike By You customization experience located on the third floor of the store. To mark the opening of the store, Nike Orchard Road will feature Nike designs inspired by Singapore’s sporting pulse and athlete stories, with customization options by three Singaporean female artists.

Nike Orchard Road deepens member relationships, creates loyalty, and delivers smarter, more personalized Nike experiences, including curated shopping journeys, localized product assortments, and events. We help thousands of people win in sports every day. The store showcases the brand’s commitment to empowering and empowering athletes, especially female athletes, and helping everyone fall in love with sport and movement.

*If you have a body, you are an athlete.