Advertising giant Omnicom Media Group has launched sports and entertainment marketing agency Hughes in Spain, appointing veteran executive Juli Ferre to lead the new division.
Fuse provides end-to-end partnership solutions, including strategic consulting services, partnership brokerage and negotiation, activation and measurement, and supports rights holders with commercial product consulting and go-to-market services.
Headquartered in London, Hughes currently has a presence in 12 international markets and works with both brands and rights holders.
Ferré, who has 20 years of experience in this field and has worked with brands such as Cirque du Soleil, FIBA, FC Barcelona and AS Monaco, will be in charge of launching the agency in Spain.
He said: “Leading the launch of Fuse Spain provides an exciting opportunity to capitalize on the growing sports sponsorship market here.Sport is an increasingly important part of today’s culture and brands “This is a huge opportunity for us to drive deeper connections with our targets.” consumer. ”
João Jordi Valverdu, CEO of Omnicom Media Group Spain, added:
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“Juli’s extensive sports experience will undoubtedly strengthen our commitment to excellence and innovation in this exciting and growing sector. looking forward to it.”
Advertising agency TBWA, also part of Omnicom Group, acquired UK-based sports agency Dark Horse last year.
TBWA plans to use Dark Horse for brand creation, on-field activation, social content, PR, sponsorship and influencer marketing.
Dark Horse is led by Chief Executive Officer Melissa Robertson, Executive Creative Director Steve Howell and Chief Strategy Officer Matt Readman and has clients across sports, fitness, health and wellbeing. ing.
