Omnicom Media Group, a powerhouse in the advertising industry, has introduced Fuse, a sports and entertainment marketing agency, to Spain. Juli Ferré, an experienced executive, has been appointed to lead this new division. Fuse provides comprehensive partnership solutions that include support for rights holders through strategic consulting, partnership brokerage, negotiation, activation and measurement, and commercial product consulting and go-to-market services.
Headquartered in London, Hughes currently operates in 12 international markets and works with both brands and rights holders. Juli Ferret has 20 years of experience in this field and has worked with famous brands such as Cirque du Soleil, FIBA, FC Barcelona and AS Monaco. In his new role, he will be responsible for launching the agency in Spain.
In a related move, TBWA, another advertising company within the Omnicom Group, has acquired Dark Horse, a specialist sports agency based in the UK. TBWA plans to utilize Dark Horse for a variety of services including brand creation, on-site activation, social content, PR, sponsorship, and influencer marketing. Led by CEO Melissa Robertson, Executive Creative Director Steve Howell and Chief Strategy Officer Matt Readman, Dark Horses boasts a diverse client roster spanning sports, fitness, health and well-being.