Singapore Tourism Board and Traveloka have renewed their partnership to reflect a commitment to innovation and the region’s travel recovery, with a focus on data sharing, new product introductions and improving tourist experiences across Southeast Asia.
Singapore Tourism Board (STB) recently renewed its long-standing partnership with the Southeast Asian travel platform. traveloka, through a one-year Memorandum of Cooperation (MOC) in Jakarta. The signing ceremony was presided over by Melissa OuChief Executive Officer of STB; Caesar IndraPresident of Traveloca.
The signing of this MOC comes as Singapore embarks on a recovery in outbound tourism from Thailand, which is expected to reach 450,000 tourist arrivals in 2023 and finish as Singapore’s top source market. , 5.28 million tourists arrived from all of Southeast Asia. The continued recovery reflects Singapore’s appeal as a world-class lifestyle destination for Thai and Southeast Asian travelers, as well as the invaluable support from industry partners such as Traveloka.
This MOC marks a deepening collaboration between STB and Traveloka and goes beyond a marketing campaign. In particular, we will focus on targeting consumers through insight and data sharing. Additionally, the parties will explore the introduction of new Singapore products and experiences on the Traveloka platform. This new agreement reflects a shared commitment to innovation and improving the visitor experience across multiple markets in Southeast Asia.
These initiatives are also in line with Singapore Tourism Board’s latest campaign. “Made in Singapore.” It highlights how ordinary moments can become special through a rich tapestry of unique and unexpected experiences that are only possible in Singapore. The MOC with Traveloka builds on this initiative by introducing new avenues for personalized and customized experiences to enhance the visitor experience and introduce Singapore’s diverse offerings to a broader audience in Southeast Asia. Strengthen.
Terrence BooneExecutive Director, STB Southeast Asia, said: “Traveloka has been an important and valued partner since our first partnership in 2019. As travel continues to recover in the region, our partnership will unlock Southeast Asia’s rich tourism potential and help us better understand our customers. and will help strengthen Singapore’s position as a leading destination for travelers in the region. ”
In addition to attracting more tourists to Singapore, this partnership will also focus on sharing knowledge and discovering new insights to increase tourist engagement. For example, STB and Traveloka exchange insights to develop more targeted promotional campaigns and create customized travel experiences. By leveraging shared expertise, this collaboration aims to improve the overall visitor experience and drive impactful outcomes across Southeast Asia.
Mr. Caesar Indrasaid the president of Traveloka. “Singapore ranks as one of the top outbound destinations as 2023 saw a significant year-on-year increase of nearly 80% in searches and transactions for all goods from Thailand, Indonesia, Malaysia, Vietnam and the Philippines. We are looking forward to continuing our partnership with STB to bring greater value to our customers. We are committed to fulfilling consumers’ vacation aspirations, including planning, and this collaboration marks an exciting chapter in enriching the customer experience.”
The signing of the MOC signifies a joint commitment by STB and Traveloka to co-invest in a marketing campaign centered on Indonesia and expanding to Thailand, Malaysia and Vietnam. STB and Traveloka are planning several marketing initiatives, including jointly hosting influencer familiarization trips and developing video assets for digital and social media production.
What to expect in Singapore in 2024
Singapore promises to be full of exciting events, new attractions and exclusive sales this year. Visitors can enjoy a number of vibrant festivals such as the Grand Prix Season Singapore (GPSS), extravagant entertainment including performances from world-class artists, and world-class sporting events such as the Standard Chartered Singapore His Marathon. Masu. Travelers from Thailand can also look forward to attractive promotions and packages through Traveloka for an even more exciting journey in Singapore.
Artistic expression will take center stage in Singapore in the first quarter of 2024, captivating visitors with a lineup that includes:
Lunar New Year Celebrations in Chinatown From 19 January to 9 March 2024, celebrate the Lunar New Year in Singapore’s iconic Chinatown. Celebrations include dazzling street lighting, countdown parties, workshops, stage shows and a variety of delicious festive food. Bringing cultural vibrancy to this historic district.
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales. She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.