Singapore Tourism Board (STB) Oceania launched
‘Find Yourself in Singapore’ – the first Australian campaign under the Board’s global ‘Made in Singapore’ banner – by Leo Burnett.
Led by Australian comedian Jimmy Rees on Instagram and TikTok, the social campaign aims to showcase Singapore’s rich experience with a (mini) twist.
Audiences will be able to follow Reese’s 3D-printed miniature doll as it visits iconic locations around the city, where the comedian will invite Australians who have never been to Singapore to share why they want to visit.
Six lucky participants will then be selected to win a trip to Singapore, where their miniature figurines will be made and placed around Singapore, where they can literally find themselves (and their mini-me) there. Masu. Based on Jimmy’s tips, people from other parts of Australia can also stand a chance to win Singapore-inspired prizes if they can correctly guess the location of the figure and why they want to visit it. .
“We know Australians love Singapore and we feel that many of you already know Singapore well. So with our Find Yourself in Singapore campaign, we aim to provide fun, unexpected and We want to introduce the destination in a way that allows Australians who have never been to Singapore, as well as Australians who have been there, to have fun guessing about Singapore and start a conversation. We hope that in doing so, we will inspire them to put Singapore at the top of their travel list.” Oliver Chong, Executive Director, International Group & Oceania, said: Masu.
Just like the contest winners, Reece will follow her mini-me to Singapore for the first time and experience the destination first-hand.
“I have heard so many great things from friends who have visited Singapore, from how clean the city is to how important it is to eat at as many restaurants and hawker centers as possible. Never before! So when I was asked to work on this campaign with the Singapore Tourism Board, there was only one answer that made sense to me, because Australians like me Because I think there are a lot of them,” Reese said.
credit:
Client: Singapore Tourism Board Oceania
Creative Agency: Leo Burnett
Campaign Ambassador: Jimmy Rees