- The Stellantis “House of Innovation” press event dedicated to the 2024 market plan in Brussels featured 36 cars, including the Lancia Pura+ HPE concept car, just weeks before the unveiling of the new Ypsilon. group cars were on display.
- In 2024, the new Lancia Ypsilon will be one of the major new cars for Belgium, one of the first countries in Europe to launch the car.
- Regarding the distribution network, Belgium will appoint 10 new retailers and 13 after-sales service locations in preparation for the launch of the new Ypsilon.
“At a press event hosted by Stellantis in Brussels, we are very proud to confirm that Lancia will return to Belgium in 2024 and become one of the country’s leading Stellantis brands.” said Charles-Henri Fuster, Head of Marketing and Communications. “Lancia Pu+Ra HPE was one of the protagonists of the event representing the brand vision for the next 10 years in terms of design, interior homeliness, sustainability, technology and electrification. On February 14th in Milan A new car has been unveiled, the Lancia Ypsilon will be held and Belgium will be one of the first countries to launch the first cars of a brand new era.”
The new Lancia Ypsilon represents the brand’s entry into the electric mobility era and embodies the company’s vision in terms of efficiency in range, charging time and market-leading performance. A fundamental step in the brand’s electrification strategy, Lancia plans to launch three new models, one each in two years. The first model will be the new Ypsilon in 2024, and in line with Stellantis’ Dare Forward strategic plan, Lancia will launch only 100% electric models from 2026.
Belgium was one of the first European markets to launch the new Lancia Ypsilon, followed by the Netherlands, France and Spain, with Germany expected to follow in 2025. The Belgian market can rely on 10 companies for the launch of the new Lancia Ypsilon. Retail stores and 13 after-sales service points.
Lancia has always been very popular in Belgium, and many of the brand’s iconic models have attracted actors, fashion lovers, lovers of Italian elegance and motorsport enthusiasts. However, there were two evaluation criteria for Lancia’s return to Japan. One is our love and passion for “Made in Italy” products. The second is the possibility of a premium B segment.
lancia
With 117 years of history, Lancia is timeless. italian elegancehas made dreams come true for people around the world thanks to its iconic vehicles such as the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos, 037 and the eclectic Fulvia and Beta HPE.
Lancia is now ready to get started. renaissance The 10-year strategic plan is moving forward in leaps and bounds.
Innovation and timeless design have always been the brand’s founding principles. And now sustainability, customer centricity and social responsibility are also essential. Because Lancia is determined to look to the future with great commitment and ambition.
LinkedIn Lancia Instagram Lancia Facebook Lancia X lancia YouTube Lancia
(Press release image: https://photos.webwire.com/prmedia/8/317016/317016-1.jpg )
WebWireID317016
This news content was composed by WebWire editorial staff. Links are allowed.
News release distribution and press release distribution service provided by WebWire.