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Wednesday, September 18, 2024

The viral ‘French Scar’ challenge and why Italy’s watchdog forced TikTok to delete the video

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Italian communications authority AGCOM took decisive action on Friday, forcing popular social media platform TikTok to remove certain videos depicting a dangerous trend known as the “French Scar.” This practice involves young people participating in potentially harmful activities, and its inherent risks have drawn attention.

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But first, let’s understand what the “French Scar” challenge is and why it’s dangerous.

Taking on the “French Scar” challenge

Last year, the “French Scar” challenge, which involves pinching one’s cheek to create a bruise that leaves a mark on the cheekbone, became popular among young Italian TikTok users and prompted an investigation by Italian antitrust authorities.

This is a self-inflicted form of horizontal facial bruising known as the French scar.

The goal of this challenge is to look tougher and bolder while pretending you just got out of a physical fight. Although it is clear that what is actually occurring is a temporary facial deformity, the effects can last for several weeks and can even cause significant skin damage.

Italian watchdog forces TikTok to delete viral video

AGCOM said the decision follows new rules approved in December that allow Italy’s watchdog to order the removal of “harmful content” on video-sharing platforms to protect minors and consumers. said it represents the first application of.

AGCOM said TikTok removed videos deemed harmful within the five days envisaged by the rules.

“We have already taken steps to ensure that our content is not recommended to users,” a TikTok spokesperson told Reuters, adding that the app had geo-registered videos in Italy at AGCOM’s request. He added that he had blocked it.

ByteDance-owned TikTok, like other social media giants like Facebook and meta-platforms like Instagram, faces global regulatory scrutiny to protect children from harmful content on the platform. There is.

Learn more about news and current affairs from around the world. India Times News.



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