HubSpot and TikTok have teamed up to make community-based customer acquisition easier for B2B brands. This partnership features an integration designed to capture leads from TikTok directly in HubSpot’s CRM.
According to the release, B2B businesses will benefit from the combined power of the leading short-form mobile video destination and leading customer platform. Now available in Singapore, scaling businesses can leverage connectivity to drive growth.
The partnership comes at a time when customers are turning to social media and short-form content for brand and product discovery, and small businesses are facing customer acquisition challenges and seeking new ways to generate leads. It was done.
According to a 2023 HubSpot survey of business leaders in Singapore, a Southeast Asian business hub, 43% of respondents said customer acquisition strategies that were working in the past were becoming less effective. did.
According to the release, 87% of TikTok users in Southeast Asia discover new products and brands through creator content on the platform, and 58% of users worldwide are likely to make a purchase after seeing a lead generation ad. Answered.
“TikTok’s growing influence in the region is undeniable. As its audience base grows, it’s changing the way consumers discover and interact with their favorite brands. For smart businesses, TikTok can be , provides a powerful channel to cultivate and engage your audience,” said Kat Warboys, HubSpot APAC Marketing Director.
Worboys goes on to say, “Today’s consumers expect personalization, and knowing the big picture allows brands to engage more deeply with their audiences. And with increased engagement, they can create more loyal customers. This is essential in today’s market.”
With no-code integration, HubSpot customers can use TikTok for lead generation and focus prospects in their CRM.
- Integrate your TikTok for Business account with HubSpot.
- Deploy lead generation ads on TikTok and automatically sync leads to HubSpot’s CRM in real-time.
- Use HubSpot’s Marketing Hub to engage leads and create personalized campaigns across channels, from email to paid ads to SMS.
- Leverage HubSpot’s AI-powered reporting to better understand your results and make your best-performing campaigns even better.
Ng Chew Wee, Head of APAC Business Marketing at TikTok, said: “Asia Pacific has a vibrant ecosystem of TikTok users, with 90% of TikTok users in the region consuming content on a daily basis. “
“This is an opportunity for brands in Asia Pacific to reach engaged audiences, convert them into leads, and accelerate business growth. Partnering with HubSpot, an organization that shares our vision of empowering businesses We are excited to be able to improve our customer acquisition capabilities with our customers. This is just the beginning of a partnership that we believe will help businesses of all sizes.”