Sarah Hayes of Tourism Ireland and Dennis Corboy of Druid Glen Hotel & Golf Resort at the launch of Tourism Ireland’s 2024 Marketing Plan in Dublin.
Aura Barn, Powerscourt Hotel Resort & Spa; Carlo Boersma, MHL Hotel Collection. Sarah Hayes from Tourism Ireland at the launch of Tourism Ireland’s 2024 Marketing Plan in Dublin.
Wicklow tourism industry leaders attended a ceremony to unveil Tourism Ireland’s 2024 marketing strategy to promote Ireland to international visitors.
The event was attended by representatives from Druid Glen Hotel and Golf Resort and Powerscourt Hotel Resort and Spa, Tourism Minister Catherine Martin, and approximately 550 other tourism professionals.
Tourism Ireland aims to increase the overall economic value of overseas tourism to Ireland, increasing revenues by an average of 5.6% per year over the next six years to 2030. The organization will also sustainably support the economy of communities across the island, increasing local revenue. Excluding peak seasons, it will decline by an average of 6.5% per year until 2030.
Alice Manserg, Chief Executive of Tourism Ireland, said: “2023 marks the first full year of trading for the tourism industry since the pandemic. We undertook an extensive and targeted program of activities to market Ireland.
“Our aim for 2024 is to increase the value of overseas tourism to Ireland and sustainably support the economy, communities and environment. We do this by strengthening our partnerships. Our message is that Ireland has so much to offer, regardless of region or season. Expanding people’s bucket lists from spots to hidden gems.
“While trading has been strong post-COVID-19, we know that the industry recovery has not been spread evenly and tourism continues to face headwinds. We will continue to be flexible and agile in responding to the changing environment. We will strive to alleviate any challenges as demand shapes to meet the available capacity island-wide throughout the year. By strengthening our targeting and messaging, we will capture the hearts of potential international travelers and increase the value of international tourism.”