Effies is known by advertisers and creative agencies around the world as the gold standard in marketing effectiveness awards. For over 50 years, we have recognized the most effective creative campaigns, recognizing all forms of marketing that contribute to a brand’s success.
IAPI is delighted to announce that Tom Kinsella, Managing Director of AIB Group, will join as the new Effie Awards Ireland Jury Chair for 2024. He succeeds former Chairman Damien Devaney, principal and senior partner of Dsquared and TBV Global. He provided valuable support and guidance to IAPI during its three-year set-up phase and served as Chair of the Effie Awards Ireland Jury in 2021 and 2023.
In his current role, Tom is responsible for running the AIB mortgage business, which comprises AIB, EBS and Haven. Prior to his current role at the bank, Tom joined AIB as Group Marketing Director in November 2012 and was appointed Chief Marketing Officer in 2015. Prior to joining AIB, he held various positions at Diageo, working domestically and internationally in Europe, Asia and the Americas for a variety of major brands including Guinness and Baileys.
Tom Kinsella, Managing Director of AIB Homes, said: “I am thrilled to chair this year’s jury. I have long believed strongly that creativity drives business results, and I believe that Effie’s is the most effective brand. ” marketing campaign. We look forward to seeing, admiring, and learning from this year’s entries. ”
In addition to Tom’s appointment as Chairman, the Effie Awards Ireland Steering Group has also expanded, welcoming new members while retaining some from previous years. The role of the Steering Group is to assist and support his IAPI proponents of these global effectiveness awards in the Irish market and to provide its considerable expertise to her Effie programme. The steering group members for Effie Awards Ireland 2024/2025 are:
– Charlie Stoney, IAPI CEO
– Katherine Ryan, IAPI Program Director
– Margaret Gilsenan, Chief Strategy Officer, Boys + Girls
– Mark Brennan, Head of Marketing, Allianz
– Nikki Dolan, Marketing Strategist
– Nicola Mullen, Pieta House Fundraising Director
– Dael Wood, Head of Dentsu Consulting
– Shane Lynch, Head of Marketing, Musgrave Group
– Damien Hanley, Creative Director, F&B Huskies
TBWA/BBDO Chairman Neil Davies is stepping down from the Steering Group, which has provided significant support and knowledge over the past three years.Geraldine Jones, Managing Director, Publicis; Jonathan Conlon, Group M Chief Operating Officer
Charlie Stoney, CEO of IAPI, said: Having industry legends like Damien, and now Tom, lend us their support and leadership has only made these awards even more valuable and prestigious. We are also very grateful for the support and advice of the Steering Group and look forward to working with them to continue to drive awareness and participation in this important program for agents and marketers in Ireland. I am. ”
Effie Awards Ireland is now in its third year of recognizing and celebrating the most effective marketing campaigns. Effie winners are not only a symbol of marketing excellence, but also a testament to the industry’s potential to drive business growth for their customers. Successful campaigns demonstrate the power of compelling storytelling while delivering important results. A launch event is scheduled for February 29th for anyone interested in learning more about this year’s entry. More details later.
Effie Awards Ireland is supported by: post commerce | DMG media | ESB | RTÉ Media Sales