Kinesso has appointed Diana Erskine as chief operating officer for the UK and Ireland of the recently combined company’s business.
Mr. Erskine will join the UK and Ireland executive team and report to Chloe Hawking, Chief Executive Officer and President of EMEA, UK and Ireland. She will also work with Group Managing Director Stuart Lan and Managing Director of Media Seun Odenye.
In his new role, Mr. Erskine will be responsible for the next three years of operations and achieving business and growth objectives. The agency is “leveraging algorithms and AI technology to enable the UK’s largest and most skilled digital marketing team to deliver unique customer experiences online”, and Erskine said the business will be “an organization that operates at scale”. It is said that it is guaranteed that it is.
She joins IPG Mediabrands performance marketing agency from And Digital, where she was Head of Hub Operations and contributed to its commercial and operational functions, helping to achieve growth and launch three UK offices. Prior to that, she worked at Dept Agency as a commercial director and at Reading Room where she worked for 10 years, including as managing director.
Kinesso was formed last September with the merger of IPG’s Reprise, Matterkind and Kinesso into a single profit and loss account. Mr Hawking, formerly chief executive of Reprise Digital UK, became head of UK and Ireland, overseeing 750 staff in London, Leeds and Dublin, before becoming chairman of EMEA. Other leadership appointments include Mr. Lunn, a former managing partner of Open Partners, and Mr. Odeneye, a former managing director of Matterkind.
Hawking said: “As a technology-driven performance agency with 700 people across four locations, operational excellence is at the heart of our success, and it’s great to have Dee on board to lead us into the future. “He brings a wealth of experience and great talent.” Your strategic and innovative skillset will help us build on our momentum. ”
Mr Erskine said: “This move is very exciting for me as we scale up and move into a digital business with a slightly different flavor. Most uniquely, this is an opportunity to build a team with operational excellence from scratch at the start of a business. ” on a new business journey. ”