Lonely Planet’s guide to Ireland, first published 30 years ago, has sold more than a million copies.
Its 16th edition is A travel guide to Ireland will be published next month, 30 years since the first book was published in 1994.
Tom Hall, head of Lonely Planet UK & Europe, said: “We have published over 1.1 million guides to Ireland to date.”
“Each edition is put together with a deep love for this country, and we believe that. Ireland Its popularity is due to many things. Through our writers, this guide puts readers together with knowledgeable local experts who can’t wait to share what they love about Ireland: its people, history, music, food and drink. . ”
Along with Ireland, the top-selling titles of 2023 included Japan, Iceland, Thailand and New York City.
Lonely Planet’s 16th Ireland Guide is scheduled for March
Since our first guide, Maureen and Tony Wheeler’s Travel across Asia on the cheapLonely Planet, which first appeared in 1973, has produced more than 150 million guidebooks.
Its latest work, following its 50th anniversary celebration, is a redesign of the iconic blue-cover travel guidebook in a market marked by fierce competition from AI, online guides and social media.
The classic guidebook has been “significantly enhanced”.
The fresh visual style includes artistic and colorful images on the cover, including “3D masking effects and snippets of the book’s contents highlighted in an airplane window.”
Vintage Lonely Planet Guide to Ireland
Inside, readers will find changes such as QR codes for quick connections, sustainable travel suggestions, alternatives to crowded destinations, and new section layouts.
Owner American conglomerate Red Ventures said Lonely Planet continues to reach hundreds of millions of travelers each year through print, digital and social media channels.
Ireland seems to be a big part of that.
In addition to exclusive guide sales, the recent title ‘Lonely Planet’s Best Beaches’ named Keem Bay on Achill Island among the world’s 100 best beaches, and Donegal Island was included in the top 10 world regions to visit in 2024. I am.
“Ireland’s stunning landscapes, unique cultural heritage and welcoming people make it a huge draw for travelers from all over the world,” Mr Hall said.
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