All Things Live has hired Zachris Sundell as senior promoter of its Finland operations, effective March 1.
Sandel’s previous positions include Head Promoter of Live Nation Finland and Senior Promoter of Warner Music Live Finland.
The appointment follows All Things Live Finland’s appointment of Young Strength Development Director in early November.
Mr. Streng previously served as Executive Vice President of the Finnish Comedy Theater and held various management positions at the Sony Music record label.
Toni Peiju, CEO of All Things Live Finland said: “The addition of Zachris and Jan will greatly help us gain even greater market share in Finland.”
“The addition of Zachris and Jan will greatly help us gain even greater market share in Finland.”
Sandel added: “It’s great to start as a senior promoter at a growing international company. I look forward to actively participating in the growth and strengthening of All Things Live’s business.”
All Things Live Group was founded in 2019 by six Scandinavian companies that represent over 500 artists and produce over 8,000 events a year.
In addition to Helsinki, the group currently has offices in Oslo, Stockholm, Malmö, Brussels, Milan, Dubai, Antwerp, Amsterdam and Copenhagen.
All Things Live Finland specializes in rock and metal, promoting international artists such as Katy Perry, The Rolling Stones and Rammstein, as well as artists such as Nightwish, Beast in Black, Sonata Arctica and this year’s Emma Award nominee He collaborates with artists such as Blood Red.
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