Sunday, June 23, 2024

Belgium emerges as a source of watchmaking creativity

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He is currently working on increasing the profile of his brand outside of Belgium, saying that within the next five years “ideally I would like to make that my main job”. He unveiled a new collection of diving watches at his Watch Pro Salon in London last month, revamping his Bonaire collection for his 2018 debut.

Again named after the Caribbean island known for its diving spots, the new 40mm Bonaire watch has a black, blue, and verdant dial (for a “luxury feel,” he says). said). New Swiss mechanical movement. Part of the movement can be seen through the open case back. Pre-tax prices range from 925 euros to 1,025 euros. Straps can be rubber, leather, or stainless steel.

Nate Borgelt, director of Americas watches at Bonhams Auction House, said by phone that Meraud’s watches will be listed alongside brands such as Oris, Nomos Glashütte and Tissot. radar. It’s a watch that people know. ”

Bouchard works with factories to manufacture the case, dial, hands and stainless steel strap in China, the movement and rubber strap in Switzerland, and the leather strap in France. His watches are assembled in Switzerland and shipped to customers from his office in Ghent.

Seeing new apartment buildings springing up along the Belgian coast, he studied for a professional degree in real estate at Ghent University from 2006 to 2009, where he studied watchmaking. I started collecting. After breaking Rodania’s chronograph, he bought a black and orange Omega, a Seamaster Planet, and an Ocean, he said.

He currently owns six new and used watches, including a 1962 Rolex Submariner 5512, which he describes as “the quintessence of diving watches,” and a Bvlgari Octo Finissimo 103023 with Arabic It has dark green numbers and is described as a “unique design.” . “I only have one wrist, and I only have seven days left,” said Bouchardt, who securely preserves his collection by buying and selling.

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