Finland: Bob W, the technology-driven short stay/serviced apartment brand, has announced two more properties in Finland as it continues to strengthen its foothold in Europe.
In addition to the fifth property in Helsinki, Bob W. [due to open this summer], new property Bob W Kampi is also located in the Finnish capital, with Bob W Turku City Center being the company’s first property in Finland’s historic centre. Together, the two locations will add more than 100 of his sustainable apartments to the company’s growing portfolio.
Known for its unique technology, this design-led, sustainable apartment is consistent with Bob W’s “best of both worlds” approach to hospitality: the authenticity of a hotel and the “living like a local” experience of home. I am.
Bob W. Turku City Center was developed for one of Turku’s landmark buildings located at Elikinkatu 12C, known as “Vanun Taro” or Cotton Wool House. The property is named after Oi Turun Banu, an entirely female-led textile company that occupied the property until the 1950s.
Secured in collaboration with real estate partner Slättö, Bob W Kamppi is located in an area of Helsinki known as the heart of Finland’s music scene, where more than half of the city’s live music venues are located.
In keeping with the growing trend of commercial building reuse, Bob W Campi is a former office block that will be converted into apartments in a prime location and surrounding a courtyard with a rooftop sauna lounge. The shift from offices to hospitality is bringing new life to cities, and Bob W is championing this movement across Europe with Campi and other projects.
Opening in 2025, the property, a combination of studio and one-bedroom units by Bob W. Campi, has an interior concept designed by local design firm KOKO3, combining the building’s raw ’70s architecture with modern Finnish design. fuse.
“Helsinki city center is a market in which we strongly believe. There is a lack of high-end modern hotels, and Bob W. Campi “It will be one of the most central options for both businesses.” And leisure. Bob W’s innovative digital platform allows us to focus on both short-term and long-term stays, facilitating high occupancy and efficient operations. ”
All Bob W Turku and Bob W Campi apartments feature a kitchen area and are fully equipped with 24/7 customer service, keyless entry, and access to Bob W’s local marketplace, which connects guests with partner services. supported by technology that provides a digitized guest journey. A wide range of services from breakfast to gym passes.
Nico Calstico, Co-Founder and CEO of Bob W. “As Finland’s pan-European hospitality brand, we are excited that Bob W is supporting its heritage by opening more world-class properties in Finland. The Finnish market is rapidly evolving. Not only is it a travel destination, popular with guests seeking tranquility and adventure, but it is also home to a thriving hospitality industry.
“The city of Turku is close to my heart. Half of my family is from this area and I am happy that Bob W. is supporting this destination. This is a place everyone should visit. It’s a very lively area filled with museums, galleries, and waterfront restaurants.
“I’m a huge champion of Helsinki and it’s great that Bob W is expanding its presence in Helsinki. Bob W Turku and Bob W Campi are great for staying overnight, for a few weeks, or for an extended stay. is also an ideal destination for the next generation of travelers and digital nomads,” he added.
Bob W’s portfolio currently consists of over 3,000 short stay/serviced apartments across Europe, with further expansion in existing and new markets ensured.