Known for their unique technology, these design-led, sustainable apartments benefit from locally-inspired interiors and seamless digital services, creating Bob W’s ‘best of both worlds’ approach to hospitality. We continue to build a reputation for hotel reliability and hotel reliability. Experience life like a local home.
Helsinki – a technology-driven serviced apartment brand Bob W. has announced two further properties in Finland as it continues to strengthen its foothold in Europe.In addition to properties in Helsinki Bob W. Carty A new property, Bob W Kampi, scheduled to open this summer, is also located in the Finnish capital. Bob W Turku City Centeris the company’s first property in this historic region of Finland. Together, these two locations will add more than 100 sustainable apartments to the company’s growing portfolio.
Bob W. Turku City Center was developed for one of Turku’s landmark buildings located at Elikinkatu 12C, known as “Vanun Taro” or Cotton Wool House. The property is named after its longest tenant until the 1950s, Oitrunvanu, a completely female-led textile company. Recently dubbed the “Queen of Marketplaces” by locals, Bob W. Turku City Center is located on a lively market square with good transport links, making it the perfect place to explore the area. It’s a place.
Bob W.’s pick of Turku offers its historic charm, modern atmosphere, vibrant food stalls, cafes, and restaurants (Turku is known as Finland’s food capital) and a wide selection of famous shops, malls, and department stores. was selected from. In the summer, the city of Turku really shines. Stroll along the Aura River, where you can admire traditional medieval buildings such as Turku Cathedral and Castle, and the river boats give way to cozy pubs moored alongside open-air restaurants, which are internationally acclaimed. Regular music festivals such as Lewis Rock add to the atmosphere.
Constructed in the 1920s, this historic Jugendstil building exhibits unique architectural features, including different floor levels and recent restoration of the building’s façade. Inside, local designers and artists have created a warm and authentic atmosphere inspired by the laid-back browns and greens of the Aura River. The muted tones are accented with hues from Turku’s iconic landmarks, including the city’s official mascot, Posanka (a pig-duck!), and accents of pink. Inspiration is taken from the functionalism of his 1920s and 30s, where comfort was a priority and every corner felt like home.
Secured in collaboration with real estate partner Slättö, Bob W Kamppi is located in an area of Helsinki known as the heart of Finland’s music scene, where more than half of the city’s live music venues are located. Kamppi is a cultural melting pot of creativity, home to many museums, record companies and music festival headquarters, and the Urho district of Kekkosenkatu has also been nicknamed “Rock and Roll Street”.
In keeping with the growing trend of repurposing commercial buildings, Bob W Campi is a former office block that will be converted into stylish apartments in a prime location, surrounding a courtyard with a rooftop sauna lounge. The shift from offices to hospitality is bringing new life to cities, and Bob W is truly championing this movement with his projects in Campi and other parts of Europe.
Opening in 2025, the property, a combination of studio and one-bedroom units by Bob W. Campi, has an interior concept designed by local design firm KOKO3, which combines the building’s raw ’70s architecture with modern Finnish design. A unique combination. A locally inspired color palette marries statement design pieces, and the Bob W brand’s signature locally sourced artwork captures the essence of Campi. A collaboration with renowned Finnish contemporary designers Vaarni & Basta takes place in a co-working space, rooftop lounge and sauna facility, creating an atmosphere that combines nostalgia and modernity.
As a climate-neutral hospitality provider, Bob W is undertaking a major renovation of this office building with the environment at its heart. In partnership with Avarus Architects, a renowned sustainability expert shortlisted for Finland’s top architecture award, Bob W. Campi’s vision was to preserve the building’s original 1970s essence. While its sustainability credentials and functionality are significantly improved.
Renovation plans include advanced, environmentally friendly HVAC systems, energy-efficient window replacements, roof repairs, parking deck renovations, and the integration of solar energy solutions, all of which are included in the Green Building Rating System. Tailored to achieve LEED Gold certification, the highest sustainability standard in the world.
Each Bob W. Turku and Bob W. Campi apartment is equipped with a kitchen area and comfortable facilities, making it the perfect base for extended stays for work or sightseeing. It also offers an all-digital guest journey, including 24/7 customer service, keyless entry, and access to Bob W’s local marketplace, which connects guests with local partners offering services ranging from breakfast to gym passes. It also benefits from Bob W’s unique technology.
Real estate partner Slätto partnered with Bob W to secure the Bob W Campi property and has already acquired Bob W Carti in 2023.
Eric MellorHead of Hotel Slättö, Finland said: “The heart of Helsinki is a market that we strongly believe in. There is a shortage of high-end modern products and Bob W Kamppi will become one of the most central options for both business and leisure. ” Bob W’s innovative digital platform allows us to focus on both short-term and long-term stays, facilitating high occupancy and efficient operations. ”
Nico CalsticoCo-Founder and CEO of Bob W. “As Finland’s pan-European hospitality brand, we are excited that Bob W’s is supporting its heritage by opening more world-class properties in Finland. The Finnish market is rapidly evolving. Not only is it a travel destination, popular with guests seeking tranquility and adventure, but it is also home to a thriving hospitality industry.
“The city of Turku is close to my heart. Half of my family is from this area and I am happy that Bob W. is supporting this destination. This is a place everyone should visit. It’s a very lively area filled with museums, galleries, and waterfront restaurants.
“I’m a huge champion of Helsinki and it’s great that Bob W is expanding its presence in Helsinki. It is an ideal destination for the next generation of travelers and digital nomads.”
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.