Thursday, November 14, 2024

Detroit positions itself for UK and Ireland outbound MICE market

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With new hotel openings, purpose-built conference centres, and Delta Air Lines direct flights from the UK (including new Icelandair routes in 2023), Detroit, USA is emerging as an increasingly attractive destination for business needs. I am. DMO Visit Detroit has announced the appointment of a new PR team in the UK and Ireland, Cellet Marketing and PR, to expand its targeting of the business travel community in both countries.

This American city has more than 5,000 hotel rooms downtown, and Huntington Place, Detroit’s main convention center, is the 16th largest in the United States, with five exhibition halls, 80 There are meeting rooms and eight ballrooms, many with stunning river views.

Delta offers two daily nonstop flights from London to Detroit, and Icelandair offers up to a seven-day penalty-free stopover option in Reykjavik from London, Manchester, and Glasgow.

Suburban Collection Showplace is Metro Detroit is another venue option, located adjacent to the 126-room Hyatt Place hotel. The Showplace has approximately 100,000 square feet of meeting space and more than 300,000 square feet of versatile exhibition floor/flexible event space.

Before and after tours of unique experiences offered in Detroit include Motown Museum Hitsville USA, Detroit Institute of Arts, Ford Rouge Factory Tour, Henry Ford Museum of American Innovation, and more.

Andrea Cadotto, Associate Director of Meetings and Conventions at Visit Detroit commented: It is a city that is constantly evolving. ”

Jordan McCluskey joins Serrett and will be responsible for Visit Detroit’s travel and conference strategy in the UK and Ireland. He will work closely with business travel planners, MICE coordinators and aviation partners.



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