Tourism Ireland releases details of its marketing strategy and plans to promote Ireland internationally in 2024 at an event attended by around 550 tourism industry leaders from across the country, including Tourism Minister Catherine Martin and Donegal County Council did.
Tourism Ireland aims to increase the overall economic value of overseas tourism to Ireland, increasing revenues by an average of +5.6% per year over the next six years to 2030. The organization will also sustainably support the economy of communities across the island, increasing revenue by an average of +6.5% per year in non-peak seasons through 2030.
This year, Tourism Ireland is rolling out a broad and targeted program of activities with a marketing budget of €70 million.
Tourism Ireland believes 2024 will be a huge opportunity for international tourism. Ireland has an award-winning tourism product, a dedicated industry and strong links with the international travel industry. There is an opportunity to increase your revenue, especially during non-peak seasons, as seats can fill up quickly. And there are plenty of exciting and moving stories to tell potential international travelers, especially about off-season events like Halloween, which originated in Ireland some 2,000 years ago.
Tourism Ireland will play a key role in meeting these opportunities in 2024. Using data-driven marketing, organizations can stay agile and deliver the right message to the right audience at the right time to stimulate high-value international traveler demand and match supply and demand. match. Tourism Ireland will focus on tourists with “value-added tourism characteristics” – those who have the funds to travel, value memorable experiences and are inclined to travel across regions and seasons .
Alice Manserg, Chief Executive of Tourism Ireland, said: “2023 was the busiest full year for trade in the tourism industry since the pandemic. Tourism Ireland remains active throughout the year, with a broad and targeted program of activities to market Ireland around the world. It was conducted.
“Our aim for 2024 is to increase the value of overseas tourism to Ireland and sustainably support the economy, communities and environment. We do this by strengthening our partnerships. Our message is that Ireland has so much to offer, regardless of region or season. Expanding people’s bucket lists from spots to hidden gems. This year marks its 10th anniversary, so it’s going to be an exciting year ahead.th The Wild Atlantic Way anniversary provides Tourism Ireland with another great hook to showcase the iconic route.
“While trading has been strong post-COVID-19, we know that the industry recovery has not been spread evenly and tourism continues to face headwinds. We will continue to be flexible and agile in responding to the changing environment. We will strive to alleviate any challenges as demand shapes to meet the available capacity island-wide throughout the year. By strengthening targeting and messaging, we will capture the hearts of potential international travelers and increase the value of overseas tourism.
“Our strong partnership with Fáilte Ireland and Tourism NI is fundamental, combining product development with our international marketing and collaborating on 10 major projects and activities.th Anniversary as the home of the Wild Atlantic Way, Halloween, business events, and sustainability certifications. ”
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Posted: January 14, 2024 4:03pm
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