RELEX Solutions, a Helsinki-based supply chain and retail planning solutions provider, has acquired Optimity, a Swedish company specializing in supply chain planning and optimization.
The acquisition strengthens the RELEX platform by incorporating daily production planning, optimization, and scheduling capabilities to better support the entire consumer goods value chain.
Transforming enterprise supply chain planning
Optimity has been a supply chain planning provider for nearly 20 years, delivering software that optimizes complex supply chains. Its comprehensive solutions range from strategic optimization to detailed production scheduling.
Optimity focuses on manufacturers and distributors, providing services such as demand planning, production scheduling, supply planning, distribution planning, inventory optimization, and S&OP.
With more than 80 customers in the food and beverage and complex manufacturing industries, Optimity’s experience strengthens RELEX’s expertise across retail and consumer products.
Purpose of acquisition
The acquisition strengthens RELEX’s capabilities by integrating Optimity’s services, particularly in synchronized daily production planning, optimization and scheduling for the food and beverage and manufacturing sectors.
“The consumer goods industry is incredibly dynamic and complex,” said Mikko Kerkainen, co-founder and group CEO of RELEX.
“The Optimity acquisition seamlessly links downstream demand and upstream planning, allowing consumer goods companies to more accurately forecast consumer demand, optimize production plans and schedules, adjust inventory levels, and It allows us to respond quickly to market changes and unexpected disruptions.”
“This acquisition also supports our vision for an adaptive, autonomous and synchronized supply chain that unifies demand and supply planning decisions on one platform, minimizing all wasted costs and products. We warmly welcome the Optimity team to RELEX,” adds Kerkainen.
Optimity’s integration into the RELEX platform introduces enhanced capabilities such as optimized production planning, scheduling, network balancing, distribution planning, and purchasing planning.
These additions will enable users to balance operational costs, improve manufacturing efficiency, correct distribution network imbalances, make proactive decisions, and efficiently meet customer demands. Become.
Christer Liden, CEO of Optimity, said: “Our deep knowledge of some of the most complex consumer goods industries, including bakery, prepared foods, protein production, and industrial manufacturing, complements RELEX’s extensive understanding of consumer demand based on its superior management expertise. There is more than $700 billion in demand for groceries alone.”
“We are excited to join the RELEX team and work together to further optimize the consumer goods value chain,” adds Liden.
Overview of RELEX
RELEX was founded in 2005 by supply chain scientists Mikko Kerkainen, Johanna Smolos and Michael Falk with the aim of increasing the efficiency and adaptability of consumer goods value chains.
Frustrated with waste in retail, wholesale, and manufacturing, the founders believed that data and intelligent algorithms could drive significant improvements.
Today, the company’s supply chain and retail planning platform, RELEX Solutions, helps retailers and consumer brands improve customer satisfaction, minimize operating costs and achieve profitable growth.
The company enables coordination and optimization of demand, merchandising, supply chain, and operational planning through an integrated supply chain and retail planning platform. This improves product availability, increases sales, improves sustainability, and provides optimal return on investment for inventory, space, labor, and production capacity.
The company’s customers include major brands such as Dollar Tree, Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone, and PetSmart.