in 2023According to data from price comparison service Hintaopas, Finnish consumer tastes are heavily biased towards electronics, with Sony’s PlayStation 5 taking the lead as the most popular product. However, the top 10 list features an unexpected product: Emelio’s Soft His Cream Maker, indicating a unique trend in household tastes.
Samsung maintained its position as the most popular brand this year, closely followed by Apple, which topped Sony in the rankings.
Our ongoing Christmas sale offers deep discounts across a variety of product categories, with the biggest discounts typically occurring around December 30th.
Other electronic products in the top 10 included previous year’s Apple AirPods, Microsoft’s Xbox Series X console, and various models of the Apple iPhone 13, 14, and 11. Additionally, Samsung also returned to the list with one of its mobile phones. model. Although the Nintendo Switch didn’t make the top 10 this year, its game “The Legend of Zelda: Kingdom of Tears” was rated as the most popular game of the year.
Interestingly, Finns love ice cream despite their short summers, so Emelio’s soft serve ice cream maker has become a hit. “Finns consume an average of 13 liters of ice cream a year, the highest amount in Europe. Products like air fryers, which bring convenience and a little luxury to everyday life, continue to be popular.” says. Lisa Matimvesi-BassettCountry Manager for Finland at Hintaopas.
In the footwear category, Nike sneakers have risen to the top, while Converse seems to have faded into the background. The most popular men’s aftershave was Giorgio Armani’s Stronger With You, while Yves Saint Laurent’s Black Opium topped the list for women’s perfume. Last year’s favorite, Ariana Grande’s Cloud, fell to 8th place.
With Christmas sales in full swing, it’s the perfect time for consumers to pick up popular products and last-minute gifts at a fraction of the regular price. With average savings of 20% to 30% across categories such as hiking boots, sneakers, jackets, winter sports equipment, and running shoes, savvy shoppers can make the most of the season’s offers.
The top products by category in 2023 reflect the diverse interests and needs of Finnish consumers, from high-tech gadgets and sports watches to small kitchen appliances and fragrances. Hintaopas data not only shows consumer preferences but also highlights evolving trends in the Finnish market.
HT