Written by Shireen Jamooji Has been updated: January 1, 2024
Indian coffee to the world! In an exciting new move, this sustainable, zero-waste Indian coffee house is taking Helsinki by storm and is ready to introduce the magic of desi coffee blends to Europe.
Coffee may be one of the most common drinks in homes and cafes around the world, but every bean has a rich heritage and a story to tell. This is the foundation of Roastery Coffee House, a specialty coffee roaster dedicated to producing high quality Indian coffee with sustainable farming practices and zero waste since 2017. After opening its first store in Hyderabad, it became a favorite among coffee lovers across the country and subsequently opened stores in many cities including Kolkata, Noida, Lucknow and Jaipur. Now they are taking the next big step and spreading the message about Indian specialty coffee abroad through their new venture in Helsinki, Finland.
Finland is known to have the highest per capita coffee consumption in the world, with most people drinking up to four cups a day, making it the perfect country for Indian coffee to make its global debut. The project was launched in December with his three-day pop-up event at ISO Roobertinkatu 30, during which Roastery his coffee house introduced “Monsoon Malabar” coffee, which became a crowd favorite.
Image credit: Roastery Coffee House/Instagram
The coffee industry in India is unique among the world’s coffee producers as most of the plantations are not commercially farmed but always follow indigenous processes that are environmentally friendly. Roastery His Coffee House has taken this mission a step further by innovatively utilizing discarded coffee peels to produce India’s first cascara. This unique approach reflects the Café’s commitment to sustainability, incorporating a zero-waste model and actively contributing to the socio-economic development of farmers.
They have a number of pop-ups planned by the first quarter of 2024 and are gearing up for the grand opening of Roastery Coffee House Cafe in Helsinki. There, we will continue to offer sustainable, zero-waste coffee from coffee farms in India. Togalihunkal Estate, Barbara Estate, Tribo Estate, etc. Founder Nishant Sinha expressed his enthusiasm and excitement for the new opening in his statement: It’s about creating an experience and a journey of taste. Roastery Coffee House, which started as a small venture dream to make specialty coffee available in India, is now looking to make global waves by establishing the name of Indian brands in Europe. The decision to expand into Finland stems from the shared passion for premium coffee between our two countries. ”
Their goal is to create a holistic cultural experience that goes beyond what’s in the cup, and they’ll also be showcasing Indian crafts and pashmina shawls, which are already available on the brand’s Finnish website. and will open up new avenues to support local Indian crafts. . Roastery Coffee House shares the magic of Indian coffee with the world by determining transparency in the cultivation and production process along with a commitment to high quality beans and coffee.