When it comes to high-quality, delicious butter, Irish consumers don’t have to look too far to find what they’re looking for, but that’s not really the case.
Ireland’s unique climate for dairy farming and emphasis on grass-fed cows means that Irish butter is among the finest at home and abroad.
Despite economic challenges and changing dietary habits, butter and cheese will remain the country’s top two dairy exports in 2023.
Butter and spread butter is number 26th According to the Irish Grocery category. Top 100 categories in 2023 Check out top 100 brandsmoved up two places from 28th in relation to NIQth last year.
Four of the top five butter and spreadable butter brands in 2023 are the same as last year, but one new entrant has entered the rankings, demonstrating that there is still room for innovation in an established market. is showing.
Published every August, check out top 100 brands It is based on brand value sales across the Irish grocery sector, making it the most accurate barometer of the best-selling brands on the market.
In producing its reports, NIQ Ireland measures the sales performance of over 5,000 brands across over 200 product classes.
Top 5 brands of Irish butter and spreadable butter
1 kerrygold
Founded in 1962, Kerrygold has experienced many changes but never compromised on its commitment to quality. One of the most successful food brands in all of Ireland, Kerrygold was the first Irish food brand to reach €1 billion in annual retail sales in 2019. As well as being the number one butter brand in Ireland, we also hold the same title in Germany. It is the No. 2 butter brand in the United States, the No. 1 imported butter in the United States, and has won gold awards at home and abroad.
2 Connacht Gold
Sales are expected to increase in 2022, with Connacht Gold named Ireland’s fastest growing butter brand. With innovations such as its semi-fat butter hero product and commitment to supporting Irish farmers, the brand hopes to continue this trajectory. Connacht Gold attributes its success to high quality milk grown in Ireland and customer loyalty.
3 Avonmore
Ireland’s top dairy brand ranks third in the butter rankings, a position it will hold from 2022. Avonmore believes the company’s continued success is driven by its “commitment to quality products, deep understanding of consumers and their needs, and continued innovation.” The brand has diversified its milk range to meet demand, including fortified milk and plant-based options, but its approach to butter is a classic one: If it ain’t broke, don’t fix it. .
4 Daily Gold
A staple of Irish fridges for over 35 years, Dairygold is made using traditional methods to make its butter, using natural ingredients that are “churned to perfection to create the deliciously creamy Dairygold taste”. We continue to be particular about. In 2022, we diversified our product range with the launch of a plant-based range, including items such as plant-based spreads and plant-based bitters, to better reach consumers avoiding dairy products. .
5 ÓR – Real Irish Butter
A new addition to the list, the brand entered the national market in 2021 and this year knocked Cork product Bandung Butter out of the top five butter and spreadable butter brand rankings. What sets ÓR apart from its competitors this year is its combination of old and new methods, by running a slow stirring process and using milk from 250 local, family-owned milk suppliers. It’s about being there.
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