New data from Brand Finance reveals Finnish brands are back to growth
- Despite a slight decline in brand value (less than 1%), Nokia remains Finland’s most valuable brand, with a brand valuation of €7.5 billion in the 2024 ranking.
- Great success: Ranking 9th and aboveth Last year, Fazer became the second strongest brand in Finland
- Power-up: Wärtsilä increases by 36% EUR801 million, becoming Finland’s fastest growing brand
Brand Finland Finance 25 See all rankings
Valuation is 7.5 billion euros, nokia It remains Finland’s most valuable brand, according to new data from Brand Finance, the world’s leading brand valuation consultancy. father Compared to last year, when the confectionery brand was ranked 14th, its brand value has increased by 20%, making it into the top 10 of the Finnish brand rankings.th.
In addition to a brand value of 842 million euros, Fazer’s brand strength has also increased significantly. Became the second strongest brand in Finland It has a Brand Strength Index (BSI) score of 77.7 out of 100 and a corresponding AA+ rating. According to Brand Finance research, brands achieved improvements in both scores. friendliness and reputation.
“Amid the evolving global economic landscape, the Finnish brand has generally remained strong, with some sectors such as logistics (up 35%), food (up 29%) and oil and gas (up 17%) Looking ahead, the Bank of Finland expects Finland’s economic recovery to be gradual. To maintain brand strength, Finnish brands must actively It is essential that we continue to grow our influence. This approach will ensure that Finnish brands remain at the forefront of consumers’ minds as spending and purchasing power increases.”
Anna Brolin, Managing Director, Brand Finance Nordic
Along with Father Vario (brand value increased by 27% to €1.8 billion) is Finland’s largest food exporter, overtaking Engineering Brands connection (brand value decreased by 10% to €1.7 billion), making it Finland’s fourth most valuable and third fastest growing brand.
According to Brand Finance research, Finnish food brands continue to be recognized as sustainable and score highly on ESG indicators. In the engineering department, Wärtsilä (brand value increased by 36% to 801 million euros) has become Finland’s fastest growing brand, with increasing demand for sustainable technologies in the energy and marine sectors.
The country’s sustainability reputation is also reflected in Brand Finance’s Global Soft Power Index 2023, where it ranks 10th.th Ranked out of 121 countries on the Sustainable Future Index. Sunday’s election of Alexander Stubbe as president of Finland reminds us of the complex dynamics of international relations and the ever-present geopolitical challenges faced by countries on the borders of great powers such as Russia. As a speaker at the Global Soft Power Summit in London two years ago, President Stubb’s insights into navigating these complex situations have never been more relevant. His leadership exemplifies the strategic use of soft power to foster dialogue and understanding in an increasingly interconnected world.
(Press release image: https://photos.webwire.com/prmedia/8/317844/317844-1.jpg )
WebWireID317844
This news content was composed by WebWire editorial staff. Links are allowed.
News release distribution and press release distribution service provided by WebWire.