Although he will remain in his capacity as an investor, the former second-rower believes the push for new funding will help propel the brother-led company to new heights.
The former Ireland and Leinster second-row star was part of a small group of investors in a funding round worth €600,000 for the brewery.
The move marks Toner’s first foray into the investment world since retiring from his glittering rugby career in 2022.
O Brother Brewing – known for beers such as The Chancer, The Sinner, The Dreamcatcher and The Nightcrawler – was founded by three O’Neill brothers from Kilcoole, Co. Wicklow.
“I was introduced to them by a business acquaintance. I saw what they were doing, heard their stories, and fell in love with the brand and the taste of their beer,” he said.
“They are expanding their business so they are doing a fundraiser and I was happy to have the opportunity to be a part of it.”
“This is their baby, so we just let them do what they want,” Toner said.Photo: Oisin Kennily
Toner said he is happy to lend his sporting activities to the business as needed, but will not be involved in the day-to-day operations of the brewery.
“This is their baby, so we just let them do what they want,” he said.
With new investments planned, O Brother aims to increase production to 2 million pints over the next five years and reach annual revenues of more than €3.5 million by 2027.
Mr Toner said he was not worried that after the Irish craft beer industry boomed, some entrants failed to deliver on their promises and went out of business.
“Obviously, this is a difficult industry to break into, but if you look at O Brother’s business, the big advantage is that they have a very strong export market, reaching markets in up to eight European countries. I think this is a true Irish success story.”
I think what’s really good is that we’ve found a market in up to eight European countries.
The company recently announced it will be moving from its site in Kilcoole to Belmont-Demesne, near Greystones, with production expected to begin at the new location this spring. The new 580 square meter brewery will also include a visitor center offering tours and a taproom.
“We really like the plans for the visitor center and the possibility of offering food in the future. In the summer there are beautiful walking and cycling trails around it and it could become a destination for corporate outings, for example. I look forward to it.”
Toner began working in financial planning after retiring from a 17-year career as a professional rugby player. He is currently Head of Partnerships at Fairstone Ireland, implementing employee wellness programs for corporate clients.
“This is my first time making this kind of investment. It was my first time, but I really liked the food and beverage space. I wasn’t really looking to get involved in anything, but when this opportunity came along, I grabbed it. I’m going to sit back and see how things go for now before I do anything else.”
Brian, Pardraig and Barry O’Neill of O Brother Brewing Company in Kilcoole
Barry O’Neill, CEO of O Brother Brewing, said the new investment “gives us great momentum and great confidence in what we are doing at O Brother Brewing.” He said it was a “vote of confidence.”
“We will use this investment to recruit new and experienced talent to our team, build brand awareness and availability, further develop our domestic and export markets, and realize our vision for the Belmont-Demesnes business. Masu.”
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