Belgium’s United Petfood has acquired Denmark’s Vital Petfood Group (VPG), marking the company’s first venture into the Nordic region.
The Belgian dog and cat food maker’s first plant in Northern Europe is “part of United Petfood’s planned growth strategy,” the statement said.
Financial details were not disclosed.
Founded in 1997, Danish company VPG operates a factory in Olgod and produces dry and semi-moist food for dogs and cats. The pet food business is owned by Nordic Pet Care Group, which also sells wild bird food from its own factory in Aarhus under its Wild Bird business, which is under the ownership of the Danish group. continued under and not included in the contract.
United Petfood’s management said: “Thanks to the acquisition of Vital Petfood Group, our network of production sites will now be able to offer flexibility and bring our production even closer to our customers in Northern Europe. “It will be.”
The acquisition requires approval from Danish competition officials.
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“There has been a lot of consolidation in the pet food manufacturing industry in recent years. We wanted to find a new owner to continue developing our pet food production in the long term.” Nordic Pet Care Group CEO Mika Horappa said. “This sale allows us to focus on and further strengthen our branded business within the Nordic Pet Care Group.
“United Petfood, one of the leading manufacturers of pet food in Europe, was the obvious choice as a partner and new owner for VPG. “We are confident that United Petfood will benefit from VPG’s extensive experience in operating pet food production sites. Additionally, we look forward to United Petfood being able to leverage VPG’s strong position in the Nordic and particularly Danish markets.” added.
About 50 people will transfer from VPG to United Petfood, a spokesperson said.
The move is United Petfood’s second acquisition in a month, having earlier this month acquired De Haan Petfood, a Netherlands-based manufacturer of wet food for dogs and cats. Become.
In February last year, the company acquired a stake in Turkish peer Ryder Pet Food. The company is reportedly Turkey’s largest pet food producer with 13 different brands ranging from economy to super premium.
In December 2022, United Petfood acquired two pet food facilities in Poland and Hungary from U.S. agri-food giant Cargill for an undisclosed amount, adding to its factory network. Before that, it acquired a factory in southwestern France from French food company Neodis Group.